DIGITAL PR STATISTICS
BILLION
BILLION
DIGITAL NEWS MEDIA STATISTICS
69%
In 2018, 69% of individuals in the UK downloaded newspaper, online news or magazines.
54%
Press releases are still the most trusted source of information for 54% of journalists in the UK.
31%
Two fifths of British adults access news through daily newspapers, and the most prevalent titles are: Daily Mail (31%), Metro (23%), The Sun (21%) and The Mail on Sunday (20%).
56%
56% of journalists claimed fake news is making readers far more sceptical about what they read.
22%
The top three challenges for global journalists in 2019 are social networks and influencers (22%), staffing and limited resources (20%) and fake news (19%).
75%
According to 75% of global media specialists, ensuring content is 100% accurate is the most fundamental principle for their company.
62%
Two thirds of global countries feel the media are much better at breaking news (62%), as opposed to explaining it (51%).
83%
News UK, DMG and Reach are the three companies dominating the national newspaper market (83%).
9.5MILLION
Metro newspaper, which is a free title in the UK is estimated to be the most read print paper with a monthly reach of 9.5million people.
ONLINE CONTENT
Irrespective of efforts by the news industry for paid online content, it is still somewhat limited across countries paying for online news.
PR INDUSTRY STATISTICS
100%
100% of journalists stipulate their number one method of finding stories is through press releases.
65%
65% of marketers claim organic link building is considered one of the trickiest SEO tactics to perform.
CONTENT
The two most important signals used by Google to effectively rank your website is: High-quality content and link building.
61%
61% of marketers assert growing SEO/organic presence online is a must-have priority.
RELATIONSHIPS
Journalists in the UK said their relationships with PR professionals had become even more valuable in 2018.
28%
28% of journalists highlight that PR professionals can do a better job of researching and understanding their outlet before pitching an idea.
35,000 BACKLINKS
The average page in top search positions has more than 35,000 backlinks.
58%
Displaying knowledge of past work and interests is what fuels 58% of influencers and journalists to write a story.
EMAIL MARKETING AND OUTREACH
293
BILLION
More than 293 billion emails are sent every day, and this is expected to increase to more than 333 billion by 2022.
TUESDAY
Tuesday is the best day for the highest click-through rates, whilst Thursday is the best for open rates.
82%
Rich personalisation within emails signify higher open rates as demonstrated by 82% of marketers.
72%
For every email journalists receive, 70% will spend less than one minute reading them.
1/2
Almost half of marketers like to test alternative subject lines when outreaching to optimise email open rates and performance.
9%
Marketers are beginning to experiment with email subject lines with emojis, but only 9% currently do this.
56%
56% of brands that use an emoji in their email subject line had a much greater open rate than brands that chose not to include emojis.
<100
WORDS
Less than 100 words is the most desired amount for an email pitch according to 45% of journalists.
6X
You’re 6x more likely to experience a higher click-through from email campaigns as opposed to tweeting.
SPAM
Luckily, spam emails are far more infrequent, bypassing security filters more today than in the past.
THANKYOU
Being polite in an email and using the words ‘thank you’ will garner more interest than the average open rate.
14.1%
Segmented campaigns will earn marketers a 14.1% higher open rate than non-segmented digital campaigns.
8X
Transactional emails which are tailored to everyone receive eight times as many opens compared to regular emails sent in bulk.
INFLUENCER MARKETING STATISTICS
94%
94% of marketers consider transparency and authenticity key components to influencer marketing success.
$10
BILLION
Influencer marketing by 2020 is expected to become a $10 billion industry.
17%
In America, 17% of organisations spend more than half of their marketing budgets on influencers.
67.6%
Sourcing relevant influencers is the largest influencer marketing challenge for 67.6% of marketers.
47%
47% of respondents recently surveyed reported they felt fatigued by influencer content.
Check out some of our other digital PR assets or speak with our expert digital PR agency and SEO company team about working on a campaign for your site.
