_____AiPR AGENCY
AiPR. Ensure your business leads in AI search visibility
Proven digital PR tactics combined with AI optimisation strategies to secure brand mentions and recognitions that influence AI-driven search engines like Google Gemini and ChatGPT.
AiPR. Where digital PR meets AI search
AiPR is digital PR for AI search.
Our ‘first-of-its-kind’ service is designed to help businesses like yours secure visibility within AI-generated overviews, summaries, and answers.
As AI-powered search engines like Google Gemini and ChatGPT evolve, they prioritise brand mentions, authority, and context over traditional SEO rankings.
AiPR ensures your brand is not only recognised but featured prominently within these AI-driven environments.
By blending PR methods with LLMO strategies, we leverage brand mentions, industry recognitions, and high-authority placements to influence large language models (LLMs) that power AI search engines.
This strategic approach to PR ensures your brand leads the conversation in the new era of search.
Our LLM PR strategies make your brand visible across all the largest models
You need AiPR services to ensure your brand is discovered in AI results pages
AI search is reshaping the way users discover brands, services, and products. Instead of focusing solely on organic rankings, LLMs prioritise entity mentions, structured data, and trust signals (AiEEAT).
Without an AiPR strategy, businesses risk being overlooked in AI generated search overviews and responses.
With AiPR You Can:
- Gain visibility within AI-generated search results, like Google Gemini’s overviews or ChatGPT responses.
- Ensure accurate and positive representation of your brand in AI summaries.
- Leverage trusted mentions and awards to build brand authority recognised by LLMs.
AI SEO and AiPR bridge the gap between SEO and public relations, positioning your brand as a trusted entity in the rapidly evolving world of AI search.
The AiPR tactics we incorporate into our strategies
AiPR isn’t a massive departure from what you know digital PR to be. Our tried and tested core principles of strategic brand placement and media outreach remain.
However, in AI search, brand reputation, positive sentiment, and consistency of mentions are the driving factors.
Our core AI digital PR tactics are designed to better your brand’s visibility and credibility within AI-generated search results by refining digital PR practices and focusing on brand mentions, trust signals, and optimised placements.
High Authority Mentions
We earn trusted mentions on high-authority websites and directories that LLMs frequently reference. We utilise and build on existing journalist relationships from over a decade in digital PR.
AI-Optimised Outreach
We distribute strategically crafted press releases and media materials optimised for AI crawlers, embedding the right signals to influence AI-generated content.
Sentiment and Reputation Handling
We monitor and influence online sentiment to ensure positive AI-generated brand portrayals, correcting inaccuracies and reinforcing positive brand associations.
Strategic Brand Placement and Recognition
With your input, we work to secure prestigious award nominations and wins for your brand that act as powerful trust signals, strengthening brand authority and favorability in AI-generated summaries.
Data and Knowledge Integration
Our data marketing team ensures your business is accurately represented in Schema.org, Wikidata, and key knowledge graphs, helping AI models recognise, reference, and prioritise your brand in search.
Reasons to work with
Reboot for AiPR
We are the first agency to offer AiPR
Reboot isn’t just adapting to changes in AI search, we’re leading them.
We are the first agency to offer services like AiPR, AIO, and AiEEAT, coining these terms as part of our mission to set industry standards in SEO and AIO (AI-Optimisation). While others follow best practices, we create them through ongoing experiments and innovations that ensure our clients stay ahead.
Tailored AI visibility strategies
We don’t believe in one-size-fits-all. Every AiPR campaign is customised to meet your business goals - whether it’s securing brand mentions, boosting sentiment, or achieving greater visibility in AI-driven search engines.
Integration with your broader search strategy
AiPR complements your existing SEO and digital PR efforts by ensuring that key wins (such as awards, press mentions, and partnerships) are structured and optimised for AI visibility.
Results you can expect from AiPR activity
Increased
Brand
Mentions
Significant growth in brand mentions across high authority domains, leading to increased visibility within AI-generated overviews.
Award
Recognition
Award wins act as trust signals for AI models, increasing the likelihood that your brand will be mentioned in AI-generated overviews, summaries, and answers.
Sentiment
Shifts
Through reputation management, we’ve transformed neutral AI-generated brand mentions into positive ones within months.
We are an AiPR agency that backs everything up with real research and data
To ensure our AiPR campaigns achieve maximum impact, we rely on data-backed experimentation and proprietary research. Our data team plays a pivotal role in gathering unique insights that no other agency can replicate.
We scrape extensive datasets, conduct sentiment analysis, and monitor digital conversations to understand how AI models perceive and process brand information. Our team also monitors trends within AI-generated search overviews to ensure we stay ahead of algorithmic changes.
By combining this data with award submissions, press outreach, and reputation management, we craft campaigns designed to optimise visibility across AI-driven search environments.
Here are just some of the AiPR experts you will be working with
Oliver Sissons
SEARCH DIRECTOR
Nathan Roberts
TECHNICAL ACCOUNT DIRECTOR
Paul Lapham
SENIOR DATA INSIGHTS MANAGER
Helena Maniglia
HEAD OF DIGITAL PR (AiPR)
FAQs
How does AiPR differ from digital PR?
AiPR builds upon our proven digital PR principles but is specifically designed to influence AI-driven search engines like Google Gemini and ChatGPT.
While digital PR focuses on securing backlinks and media coverage to boost search rankings, AiPR emphasises brand mentions, trust signals, and entity recognition to ensure your business is included in AI-generated overviews and summaries.
How much does AiPR cost?
All of our AiPR proposals are bespoke to your business because there’s no one-size-fits-all approach. Pricing depends on the scope, KPIs, and level of involvement from our data team. Our minimum monthly retainer is £5,000, but larger campaigns involving high-impact deliverables may require more.
What KPIs can I expect from AiPR campaigns?
Our Growth team will walk you through a custom AiPR proposal designed to meet your business objectives. We set realistic KPIs related to brand mentions, media placements, sentiment improvement, and AI search visibility, so you know exactly what outcomes to expect from day one.
How soon will I see results from AiPR?
Results can vary depending on the nature of your industry and how established your brand is within AI reference systems. Our clients typically begin seeing measurable improvements in AI-generated overviews and brand mentions within the first three to six months, but we have seen changes in a matter of 48 hours.
Which industries does Reboot work with for AiPR?
We’ve worked with a wide variety of industries, including eCommerce, finance, tech, insurance and more. We’re particularly successful in helping challenger brands and businesses in highly regulated markets like healthcare and financial services.
Do I need both AiPR and technical SEO for maximum results?
We highly recommend integrating AiPR with technical SEO for the best outcomes. AiPR focuses on building brand authority and trust signals, while technical SEO ensures that search engines can efficiently crawl and index your website. Together, they create an impactful, holistic strategy to dominate AI search results.
Can AiPR help repair or improve my brand’s online reputation in AI search?
Yes! If your brand has existing negative or inaccurate mentions within AI-generated content, we can help correct these issues through reputation management. By securing positive brand mentions, correcting inaccuracies, and improving sentiment, we can work to improve sentiment so AI systems present your brand favorably.
How much involvement is required from us to get started?
Our processes are designed to be as efficient as possible, allowing us to drive results with minimal disruption to your internal resources. However, since this is a completely new offering worldwide, we would prefer to collaborate, share learnings, and get your input on areas such as award submissions.
