Digital PR Agencies vs In-House Digital PR Teams

As with most communications industries, the world of PR has transformed dramatically in the digital age.

While the business world is filled with cautionary tales of brands who failed to adapt their PR strategy to incorporate new technology, it is now widely accepted that a well-executed digital PR plan is essential to the success of any company.

With the benefits of digital PR undeniable, it’s no surprise to find that many businesses are willing to invest time and money into developing a best-in-class strategy. While many companies have opted to employ their own in-house teams, other businesses have entrusted a digital PR agency with the task of maximising their brand’s online potential.

With digital PR becoming increasingly integral, the decision on whether to go in-house or hire an agency can be an overwhelming one. Thankfully, Reboot Online is on hand with all the information you need to help you make the right choice for your business.

What are the differences between a digital PR agency and in-house digital PR?

Digital PR agencies and in-house teams share the same objective—to maximise the online exposure of your business and raise your brand’s profile. Despite these common goals, there are an array of differences between a digital pr agency and in-house digital pr.

But first, let’s define what a digital PR agency is: A digital pr agency is a company that specialises in several digital pr facets under one umbrella. Whereas traditionally, companies would employ their own in-house team, agencies offer businesses the unique opportunity to outsource these essential tasks to a company whose sole focus is the successful implementation of digital PR strategy.

As such, digital PR agencies tend to work not just for one company but for numerous businesses across a host of different sectors.

What are the benefits of hiring a digital PR agency vs an in-house digital PR team?

Deciding which of these options is best for you will depend on the individual needs of your business. While hiring in-house employees ensures that your digital PR team is solely focused on the ongoings of your industry, the widespread benefits of working with a digital PR agency are difficult to replicate in-house.

We’ll cover some of the benefits of hiring a digital pr agency below:

Unrivalled Resources

While the importance of digital PR in the modern age is undeniable, for many businesses, the implementation of these practices sits way down their list of priorities behind sales, revenue, and product development.

Although hiring in-house experts can combat this problem to a degree, many businesses remain too distracted by their core objectiveness to stay up-to-date with the latest demands of the digital PR world.

By hiring a digital PR agency, you outsource these key practices to a company whose primary focus is cultivating successful digital PR strategies for its clients. With all of their resources ploughed into this industry, these companies have a vested interest in remaining ahead of the curve.

Because of this, you can be sure that agency employees are equipped with the most modern, dynamic techniques around to maximise your brand’s exposure. With so much industry expertise in one place, the benefits of hiring a digital PR agency can be profound for your business.

Constant Development

The best digital PR agencies are unrivalled in their ability to develop with the times.

Whereas many in-house employees can find themselves being left behind by their company’s refusal to invest in training or resources, agency workers find themselves in a unique environment where the primary business objective is to remain at the cutting edge of the industry.

By working in an office filled with fellow industry experts, agency professionals are encouraged to develop their skills and evolve with the times.

Reduce your expenditure

While on paper, the cost of hiring a digital PR agency may seem more expensive than employing your own team, the reality isn’t so cut and dry.

Although the initial fees may be higher, outsourcing your strategy to an agency means that any additional costs for staff training, resources, or software is their responsibility. This could save you substantial money when compared to an in-house team, where the onus is on you to foot the bill for any training or initial resources.

Hiring a leading agency to manage your digital PR affairs can alleviate the pressures and costs of having to train and develop your in-house team. By outsourcing your strategy to a company with its finger on the pulse of the latest industry developments, you provide your business with a vital edge over its rivals.

Expertise in all areas

Digital PR is a multifaceted industry; combining traditional PR elements like outreach, contact building, and sourcing media placements with modern practices such as content writing, link building agency services, and SEO. With so many different processes integral to the final result, it’s vital that you have experts in all areas of digital PR.

While it’s common for digital PR professionals to have skills in more than one area, the diverse nature of the industry means that even the most skilled workers are likely to have more expertise in some disciplines than others.

What’s more, leaving your entire strategy in the hands of just one or two professionals can leave them stretched and result in a reduction in quality control. While some larger businesses have their own teams for each area of digital PR, this option is expensive and unrealistic for companies operating on tighter budgets.

The best digital PR agencies have specialist teams for each facet of digital PR. Though their employees have a broad knowledge of the industry as a whole, agency life encourages workers to channel their talent into one specific area. From creative content writers to savvy SEO strategists, and innovative graphic designers, agencies have experts across the board.

With a designated team for each part of your strategy, you can rest easy knowing that every aspect of your company’s digital PR process is being managed with due care and skill.

Scalability

The world of business is filled with stories of companies who lacked the planning or resources to capitalise on their own success. As your company grows, it’s vital that you have the infrastructure in place to ensure you can make the most of any uptake in business.

Digital PR is no exception, where increased exposure can result in the need for more ambitious national or even global campaigns to further raise your brand’s profile. This can be difficult with an in-house team, where business growth may require an immediate upscale in budget and manpower to accommodate your new circumstances.

Hiring a digital PR agency allows you to grow your digital PR strategy at the same pace as your business. With all of their resources geared towards digital PR, agencies are designed to accommodate businesses with a variety of different budgets and requirements.

While initially, you may require an efficient no-frills strategy to accommodate your strict budget, you can easily switch to a more holistic, premium plan as your company expands. Equally, if you find yourself having to scale back on your PR expenditure, then you can switch to a more economical plan that aligns with your current financial situation.

With a leading digital PR agency running your strategy, the stress of scalability becomes a thing of the past, leaving you free to focus on growing your business and planning for the future.

Why Should I Hire Reboot to manage my Digital PR strategy?

Digital PR is an increasingly vital component of business success in the modern age. With a wealth of different practices involved in successful digital PR strategy, it’s essential that you have expertise in all areas.

While hiring your own in-house team has its advantages, the array of different processes means you may require a large team to ensure you have all angles covered. While this can be a costly enough process on its own, the ever-evolving world of digital PR means that you’re likely to require further expenditure if you want to keep your team up to date with the latest best practices.

Before you sign any digital PR contracts, you should think about questions to ask a digital PR agency, to ensure their ethics align with yours. There are also ways to analyse a digital PR agency, to make sure they are the best fit.

Reboot is a best-in-class digital PR agency with expertise in all aspects of the process. By outsourcing your digital PR to a leading agency, you’ll ensure that your business remains one step ahead of your competitors when it comes to building your brand online.

With our innovative digital PR tactics, you can expect:

● An increased online presence from our targeted media coverage and quality backlinks

● Improved search engine visibility from our exceptional SEO company strategy

● Increased brand authority and publicity from our phenomenal content writing

● Targeted PR campaigns that reach the most relevant people

● Innovative data-driven campaigns

Visit our site today to learn more about the benefits of hiring a digital pr agency and how Reboot’s holistic services could help take your business to the next level.