Building authority to an iGaming brand through creative DPR campaigns

+50%
referring domains
441
global placements
+75%
organic traffic
OUR STRATEGY THE RESULTS

OVERVIEW:

Through campaigns that tapped into a variety of viral topics, we successfully secured over 400 placements for Gambling Deals. Trending campaign topics mixed with strategic international outreach helped us to raise their domain rating, organic traffic from key markets, and unique referring domains.

WE GAINED LINKS FROM

DR 92
DR 84
DR 88
DR 82
DR 91
Services
DIGITAL PR
DATA
GRAPHICS
To read the full case study, continue reading….

THE BRIEF:

Eager to increase their domain authority and bring more traffic from diverse locations to their site, the team at Gambling Deals tasked us with creating globally newsworthy campaigns, to raise their brand visibility through authoritative coverage.

Whilst still remaining relevant, we widened our approach slightly to create stories that appealed to the brand’s audiences around the globe.

Building a strong, diverse backlink profile for iGaming brands is notoriously challenging, but we knew with quality and attention-grabbing stories, we could bring the results they needed.

OUR STRATEGY:

To maximise our chances of success, campaigns tapping into a wide range of viral trends was key. We identified trending talking points in markets around the world, to get a feel of what works where.

Once we’d devised the major topics that the client’s audience cares about, including sports (football and the Premier League specifically), celebrities, social media, wealth, music and gaming, we worked closely with our data team to create a range of campaign types that gave journalists an incentive to link back to the client: unique findings and well-rounded research for their readers.

A mix of unique, in-depth data, quick turnaround pieces, and even reactive commentary was key to engaging audiences around the world in the most effective ways - especially considering we were aiming for coverage to a gambling domain.

Through our carefully curated stories covering themes like the most expensive WAG engagement rings, F1 drivers earning the most on Instagram, and gamers losing the most sleep, we were able to pitch to a wide variety of global publications over one year of digital PR work, and secure over 400 pieces of coverage!

KEY CAMPAIGNS:

Footballers’ Wives: Most Expensive Engagement Rings Ranked!

66
Average
DR
133
Links
gained

The F1 Drivers Estimated to Make the Most on Instagram

76
Average
DR
17
Links
gained

RESULTS:

+2 site DR from 45
to 47
+432 referring domains
+1K backlinks
+67 ranking keywords
Some of our favourite links:

Abby Pelicano, Creative Marketing Director at Reboot, comments on the strategy and its success:

“The iGaming space can be great for coming up with creative campaigns, as the industry lends itself well to stories with mass appeal. However, targeting key markets around the world adds a challenging complexity - make the story relevant for different audiences around the world.

The team did a great job tapping into these viral, global conversations which didn’t just drive traffic, but also made Gambling Deals a trusted and familiar name in key regions worldwide.”

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