Helping drive a 613.03% increase in organic revenue with digital PR
OVERVIEW:
By creating highly relevant digital PR campaigns for Live Football Tickets, Reboot has secured 287 links since we began working with the client, and helped increase organic revenue by 613.03% in the last year alone.
Campaigns we’ve created include ‘Science Proves Jack Grealish ISN'T the Premier League's Most Attractive Footballer!’ and ‘CR7 Potentially Earning £388K from Fake Followers!’
WE GAINED LINKS FROM
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THE BRIEF:
To improve their organic search rankings, LiveFootballTickets had to create a strong and relevant backlink profile that could outcompete others in the industry.
To drive SEO growth, they needed to drive brand recognition and acquire new relevant top-tier backlinks by getting in front of football fans in the publications that they care about the most.
Objectives:
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Drive more organic revenue.
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Increase organic traffic.
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Rank higher for commercial keywords like ‘Arsenal tickets’ and ‘Tottenham vs Liverpool tickets’.
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Acquire relevant top-tier backlinks.
OUR STRATEGY:
To drive more qualified organic traffic, by getting the brand in front of people searching for premier league and football tickets in the UK, we knew that we needed to acquire relevant top-tier backlinks at scale.
Within the sports and football space, topical events such as the Premier League do well, as the competition is famous globally and a constant source of interesting news and statistics. However, a range of data is already available at a sports journalist’s fingertips, so we had to devise an innovative digital PR strategy to create regular and unique stories which cut through the noise and get the attention of journalists covering football related topics.
We used a variety of reactive stories in addition to data-heavy campaigns to get the brand featured across the most authoritative news publications in the football industry.
As well as incorporating topical reactive campaigns endorsed by our in-house team of experts, we also began introducing new methods such as brainteasers to gain backlinks from national press as well as niche football websites.
CAMPAIGNS:
Science Proves Jack Grealish ISN'T the Premier League's Most Attractive Footballer!
CR7 Potentially Earning £388K from Fake Followers
Football YouTube Channels: Who earns over $1,000,000 a MONTH?
RESULTS:
Since working with Reboot, LiveFootballTickets has seen an increase across 2,806 first page rankings.
Since working with Reboot, LiveFootballTickets has seen a 366.07% increase in organic traffic when comparing Google Analytics data over a 12 month period (June 2017 to June 2018 vs June 2021 - June 2022), From 1,067,886 to 4,977,148 organic sessions.
SEO tool Semrush shows the significant increase in organic visibility since we started working on the website, going from ranking in the top 3 positions for 676 keywords in January 2018, up to 5,144 keywords in September 2022.
In this time, organic revenue has also increased by
