BUILDING AUTHORITATIVE LINKS FOR THIS FRENCH IGAMING BRAND

72
average DR
36
pieces of coverage in key French media outlets
15%
increase in referring domains
OUR STRATEGY THE RESULTS

OVERVIEW:

Following a backlink analysis which identified clear gaps between key competitors in France, our French DPR specialists got to work to gain highly authoritative links for Casinos-En-Ligne.FR, resulting in a 16% increase in referring domains.   

WE GAINED LINKS FROM

Services
DIGITAL PR
To read the full case study, continue reading….

THE BRIEF:

In 2024, the Casinos-en-ligne.fr team, who specialise in online casino gaming came to us to bolster their backlink profile by building authoritative links from prominent French language publications. 

The French market is especially hard to crack, combined with the challenging nature of iGaming Digital PR, it is not an easy task to create a top-tier and diverse backlink profile.

OUR STRATEGY:

Our strategy involved 3 key steps. 

  • Firstly, our in-house French Digital PR Specialists highlighted that data-led lifestyle focused campaigns were the key to unlocking media success in the French market. 
  • This then informed our ideation session, where the team collectively came up with ideas that would utilizie official data sources, such as the divorce rates in France from the National Statistics Bureau. We then wanted this to have a strong relevancy hook to the brand, where we came up with the idea of "the luckiest French regions for falling in love. 
  • Finally, we created hyper-tailored media lists. This involved looking into exactly what type of content journalists were publishing, as well as where they were based and also, most-importantly, building on already very strong relationships with the French journalists - allowing some to have "first dibs" on the campaigns before they were live. 

All of these steps together meant we were able to deliver 36 highly authoritative pieces of coverage for the client.

CAMPAIGNS:

Lucky in Love

63.06

DR

Luckiest Lotto Numbers

74.50

DR

RESULTS:

KPI doubled in
3 months

We doubled their initial target of 18 links within 3 months.

In our latest comprehensive datasets, our index studies boast a wide-ranging collection of key metrics, simplified into an easily digestible ranking for effortless interpretation. The universal appeal of our Lucky in Love campaign speaks to the timeless theme of love and relationships, resonating with everyone, whether single, married, or divorced; whereas, the Luckiest Places in France focuses on weather, a topic that seamlessly weaves into daily conversations, be it for planning your day or making small talk. By honing in on regional departments, our studies deliver precise and relatable insights, crafting stories that hit close to home. With compelling narratives that highlight the top and bottom 10 rankings, we create engaging stories that showcase regions where love and weather flourish or face challenges, sparking widespread interest and discussion.

Camille Laurenti, Digital PR Specialist 🇫🇷