BUILDING REGIONAL AND INDUSTRY LINKS AT SCALE WITHIN THE CYBERSECURITY INDUSTRY

44
links acquired
27%
increase in referring domains in 3 months
3%
increase in organic traffic in 3 months
OUR STRATEGY THE RESULTS

OVERVIEW:

By leveraging a strategic combination of authoritative data, reactive news, and expert commentary from the client, we secured top-tier industry and regional media coverage aligned with our client’s goals and values. As a result, we generated 44 high-quality backlinks over a three-month period, which helped us achieve 388% above our contracted KPI.

WE GAINED LINKS FROM

Services
DIGITAL PR
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THE BRIEF:

When this client came on board, they wanted to enhance their domain authority, relevancy, and target keywords more effectively. This would help to strengthen their SEO and create a strong backlink profile that would position them as an authoritative voice in the B2B space.

Leveraging our expertise in enhancing SEO for similar clients, we knew the best way to achieve these objectives was to develop a comprehensive strategy combining digital PR and hyper-relevant link-building. By utilising the client’s in-house data and research, we could execute data-driven and reactive campaigns designed to secure top-tier backlinks and improve their competitive positioning within the industry.

OUR STRATEGY:

Our strategy was clear: showcase the client as an expert in cybersecurity and data compliance. We devised campaigns such as “The U.S. states that are most at risk of cyberattacks” and “Six ways to prevent your email from being hacked”.

These campaigns combined the client’s expertise with authoritative data to create engaging, informative releases that showcased the client’s position in cybersecurity and technology.

A data-driven approach grounded these insights, allowing readers to identify exactly with the information presented.

This provided us with the foundation to craft compelling media hooks, such as Cybersecurity Awareness Month in October, that would appeal to industry and regional publications.

CAMPAIGNS:

Here are some examples of the campaigns that we built for Kiteworks

The US states most at risk of cyberattacks

57
Average
DR
37
Links
gained

How to prevent your email from being hacked

57
Average
DR
7
Links
gained

RESULTS:

Over three months, we successfully enhanced Kiteworks’ visibility for key search terms related to cybersecurity and data compliance. Through two targeted campaigns, we secured 44 high-quality backlinks, increased referring domains by 27%, and boosted the site’s organic traffic by 3% . No mean feat for a brand operating in such a technical and niche industry.



Kiteworks came to Reboot keen to drive growth, enhance domain authority and relevancy, and target keywords more effectively through a multi-layered link-building strategy. To inform our proposed strategy, we conducted a thorough backlink analysis of competitors in the cybersecurity and data compliance space. This helped us to identify which, if any, link-building strategies were being employed by others within their field.

We discovered that many of Kiteworks’ competitors were not heavily utilising digital PR, instead focusing on more traditional company profiling. There was a clear gap for more unique, data-led campaigns and “call to action” stories. One of the most popular campaigns we produced for Kiteworks was a study that revealed the US states most at risk of cyberattacks.

This campaign leveraged compelling data to highlight regional disparities in cybersecurity threats, which resonated with both national and regional publications. By presenting the findings in a visually engaging format and offering actionable insights for businesses and individuals, the campaign not only attracted widespread media coverage but also positioned Kiteworks as a thought leader in the cybersecurity space.

Through this and other creative campaigns, we secured high-authority backlinks from industry-relevant sites, enhancing Kiteworks’ online presence and domain authority while working with them. As a result, Kiteworks saw measurable growth in organic traffic from campaigns like the two we’ve highlighted here and improved visibility for key search terms related to cybersecurity and data compliance.

Courtney Cole, Digital PR Manager

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