EARNING GLOBAL TOP-TIER COVERAGE FOR AN iGAMING BRAND

57
average DR
65
pieces of coverage
30%
above KPI
OUR STRATEGY THE RESULTS

OVERVIEW:

Following an initial backlink analysis which outlined clear backlink gaps against competitors, our Digital PR Team undertook extensive research in order to help gain MinimumDepositCasinos.org authoritative coverage across the globe to help improve their backlink profile and increase their rankings on the SERPs.  

WE GAINED LINKS FROM

Services
DIGITAL PR
HRP
ATOMIC HUBS
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THE BRIEF:

MinimumDepositCasinos.org is a global iGaming platform. They came to us because they wanted to build highly authoritative links in order to improve their rankings on the SERPs.

  • Improve their rankings, organic traffic and site visibility 
  • Build authoritative backlinks to help boost their backlink profile against competitors.  

OUR STRATEGY:

Given the inherent difficulty of landing links for iGaming domains, our strategy for Minimum Deposit Casinos looked to widen the scope of relevancy, taking into account topics such as odds, luck, or chance within our ideation sessions.   

After conducting rigorous market research, we knew we had to come up with ideas that were both data-led, relevant to the brand but also had a strong lifestyle hook in order to gain maximum coverage across the globe. 

We used a mix of quick, relevant “brainteasers” such as “spot the lottery ticket in this image”, as well as survey-led pieces such as “The odds on having the friendliest accent.” We also paired with experts from a range of different niches to help deliver smaller campaigns such as: “Body language expert reveals the odds on these celebrity couples breaking up.” 

By being able to tap in to multiple different niches, it meant that our outreach strategy could target numerous countries, publications and sectors in order to help MinimumDepositCasinos.org reach their goal of building authoritative backlinks. 

CAMPAIGNS:

Spot the lottery ticket brainteaser

66.20

DR

Friendly accent odds

54.20

DR

RESULTS:

Organic traffic increased by
92%

By earning quality backlinks across the globe, organic traffic has increased by 92% since we started working with the client. Referring domains have increased by 43%.

The “friendliest accents” campaign offered strong national angles, allowing for tailored press releases for each nation and different publications. Surprisingly due to interesting and controversial results such as not many expecting the British accent to be perceived as the second friendliest worldwide, this also gauged the interest from media outlets and podcasts. A vital aspect of this campaign was also having the survey results analysed by a linguistics professor from the University of Warwick, adding extra credibility and trustworthiness to the data.

Vanessa Lima, Senior Digital PR Executive