The “friendliest accents” campaign offered strong national angles, allowing for tailored press releases for each nation and different publications. Surprisingly due to interesting and controversial results such as not many expecting the British accent to be perceived as the second friendliest worldwide, this also gauged the interest from media outlets and podcasts. A vital aspect of this campaign was also having the survey results analysed by a linguistics professor from the University of Warwick, adding extra credibility and trustworthiness to the data.
Vanessa Lima, Senior Digital PR Executive