A combination of reactive news and data-driven strategies secured high-authority links for PureMundo.
Focusing on gaming topics with a lifestyle twist, 114 pieces of coverage were achieved, with additional media interest from French regional publications such as Le Dauphiné, L'essor Savoyard, La Provence, and Paris Secret. This significantly boosted PureMundo's digital presence in the competitive iGaming sector, driving a 65% increase in organic traffic and enhancing the brand’s visibility across key media outlets.
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In early 2024, PureMundo, the team behind Top10DesCasinos.com, approached us with a clear objective: to enhance their backlink profile by securing high-quality coverage in prominent, niche, and relevant French media outlets. As a platform dedicated to online gambling and iGaming, they aimed to establish themselves as a trusted authority in the industry and a go-to source for insights on gambling, luck, and lifestyle trends. Our strategy prioritised relevant, impactful links to strengthen their digital presence.
Our strategy for PureMundo focused on gaming, gambling, luck, and superstition—core themes aligned with their expertise in iGaming.. To establish the brand as a leader in France, we developed campaigns that combined data-heavy insights, such as search volumes and statistics from governmental bodies, with lifestyle angles that resonate with French audiences. We provided journalists with compelling statistics and unique angles.
By understanding what works best for the French media, we used this approach to craft targeted, regionally tailored campaigns and reactive news strategies for national outlets. For example, we leveraged cultural moments like the Festival de Cannes and created regionally focused campaigns, such as Best French Cities for a Night Out, which earned 48 links alone.
This dedication resulted in 114 pieces of coverage, reaching both national and regional outlets, significantly increasing PureMundo's presence across France. Thanks to this, the brand saw a 65% increase in organic traffic within four months, cementing its position as a key player in the competitive iGaming sector.
Best French cities/departments for a night out
Lucky in Love
We maintained stable growth, increasing referring domains from 730 to just under 1,000 over 4 months since the new domain launch. Organic traffic rose by 195% during the same period.
Camille Laurenti, Digital PR Manager, Reboot
“The Best Night Out in France campaign exceeded our expectations, securing 48 links from highly relevant regional and national publications. This level of coverage not only highlights the strength of the campaign's concept but also its appeal across diverse audiences. It’s a great example of how localised storytelling with broad cultural relevance can deliver impactful results. A fantastic outcome for everyone involved!”
