Using Digital PR for a Well-Known Consumer Comparison Brand

OVERVIEW:

In our two year digital PR partnership for this client’s mortgage pages, we delivered globally focused, data-driven campaigns that captured international media interest across property, lifestyle, and travel sectors. By leveraging large, attention grabbing datasets and strategic resends, we secured 767 pieces of coverage around the world. This approach not only expanded the brand’s reach across key markets but also strengthened their authority in the mortgage space, driving long-term SEO and brand visibility.

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THE BRIEF:

When this client approached us for support with their mortgage pages, they were looking for a globally focused digital PR strategy that would enhance their authority in the home and property space. With competition high in the mortgage comparison market, they needed a scalable approach to earn top-tier media coverage and authoritative links that would strengthen their presence across key markets.

Their primary challenge was securing top-tier international coverage that would align with their brand while also driving meaningful SEO impact. They wanted campaigns that resonated beyond financial audiences, tapping into broader lifestyle, property, and travel conversations to attract diverse and impactful links.

Our task was to develop creative, data-driven campaigns with a global appeal - ensuring relevance across different regions while maintaining a strong connection to homeownership, real estate, and financial planning.

By leveraging cultural trends, travel insights, and social media data, we set out to generate wide-reaching media interest that would position the leading mortgage deal comparison website as a trusted source in the property and mortgage space.

OUR STRATEGY:

Our approach was to establish the client’s mortgage pages as a trusted global authority by leveraging data-driven campaigns with broad lifestyle, property, and travel appeal. By creating larger datasets and utilising strategic resends, we maximised outreach opportunities - ensuring our content remained relevant and continued to generate coverage over time.

We focused on creating engaging, visually compelling campaigns that tapped into widely understood real estate and financial themes, combining them with data people could actually use - such as The most-wanted features that increase Airbnb values and International Women's Day: The best European country for women to buy a property.

This allowed us to attract diverse media interest, from travel and lifestyle to property and news publications.

By balancing high-impact, data-heavy releases with evergreen, shareable content, we secured 767 placements over two years for this client. We gained coverage in globally recognised outlets such as National Geographic, Travel & Leisure, and Esquire. This strategy not only strengthened the client’s backlink profile, but also positioned them as a go-to source for property insights on a global scale.

Our strategy was built around creating visually engaging, data-driven campaigns that tied into widely understood property and lifestyle themes, ensuring broad media appeal. By leveraging large datasets and strategically timing resends, we maximised the lifespan of our campaigns, securing sustained media interest and consistent backlink opportunities.

"We focused on producing content that was not only relevant to the client’s mortgage pages but also had a natural home in top-tier travel, lifestyle, and property publications. Campaigns like ‘The World’s Most Beautiful Villages’ and ‘The European Cities with the Most Stunning Homes’ resonated because they tapped into universal aspirational themes - where people want to live, the beauty of homes, and affordability in different locations. By keeping our insights digestible and visually compelling, we made complex data highly shareable, increasing the likelihood of both coverage and backlinks.

"Through this approach, we secured an impressive 767 placements over two years. This not only elevated our client's authority in the property and mortgage space, but also delivered significant SEO impact, reinforcing their position as a trusted resource in home finance. The success we found with this client is a testament to how strategic storytelling, combined with robust data and smart outreach, can drive sustained digital PR success.

Bethany Surridge, Senior Digital PR Manager

HOW WE UTILISED EVERGREEN CONTENT AND RESENDS TO ACHIEVE NEARLY 800 PLACEMENTS FOR A MORTGAGE ADVISORY SITE

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