UTILIZING FOIS TO GAIN TOP TIER COVERAGE FOR AI CLIENT
OVERVIEW:
By leveraging a strategic combination of Freedom of Information (FOI) data, along with expert commentary and actionable tips for students, we secured top-tier media coverage for our client. As a result, this case study generated 58 high-quality backlinks, 480% above our KPI.
WE GAINED LINKS FROM
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THE BRIEF:
The AIPRM team tasked us with securing backlinks from high-authority publications in the UK, including in the tech and AI industry, to enhance their Domain Rating and boost Organic Ranking.
Our collaboration with AIPRM focused on a single, overarching goal: to achieve maximum coverage from reputable, industry-relevant sources with high domain authority.
Given our expertise in running campaigns for clients in the tech and AI sectors, we were in a good position to secure significant coverage across the UKs different sectors, targeting a plethora of audiences, including national and regional outlets, tech-specific publications, and student-focused media.
OUR STRATEGY:
To maximize success for AIPRM in the technology and AI industry, we leveraged freedom of information (FOI) data points to create compelling media hooks that would be relevant for national UK news.
Given our client operates in the technology sector, we focused our brainstorming sessions on key industry trends, within the topic of fears around AI and the rise of students using AI in their schoolwork. This approach ensured that our media outreach extended beyond tech-specific publications to also cover national, regional, and student publications.
We built a dedicated campaign around our findings from UK universities, tapping into the heightened debate around AI ethics and academic integrity.
By combining these timely, trending themes with in-depth, data-driven insights, we provided journalists with evidence-backed, with an interesting talking point, increasing the likelihood of them linking back to the client.
COMMENTS ON CASE STUDY:
For this campaign, we wanted to craft a robust digital PR strategy that blended FOI data with expert insights and a touch of controversy to captivate audiences. We designed the campaign to resonate with a diverse audience of not only those in the technology and AI sector, but students and education, ensuring its relevance across multiple demographics.
With added commentary on the ethics of AI use in education, we reinforced their position as thought leaders in the world of AI, significantly enhancing their brand's authority and overall credibility.
