EARNING HIGH DR LINKS FOR AN IGAMING SITE ACROSS MULTIPLE NICHES

138
links gained
65%
of links were Follow links
56
average DR
OUR STRATEGY THE RESULTS

OVERVIEW:

After conducting a comprehensive backlink analysis to identify gaps compared to key competitors, our Digital PR team carried out thorough research to ensure a combination of different campaign topics to secure high-quality, authoritative coverage for a casino client.

WE GAINED LINKS FROM

DR 81
DR 71
DR 89
DR 79
DR 90
Services
DIGITAL PR
To read the full case study, continue reading….

THE BRIEF:

Our client is a global iGaming platform. They reached out to us because they wanted to build highly authoritative links in order to improve their ranking and stand out against competitors.

  • Improve their rankings, organic traffic and site visibility
  • Build authoritative backlinks to help boost their backlink profile against competitors.
  • Aiming to boost search engine rankings globally

OUR STRATEGY:

Due to the difficulty of landing links for iGaming domains, our strategy for this client looked to widen the scope of relevancy, taking into account a variety of topics such as entertainment, astrology, leisure and most importantly forward planning for any reactive opportunities.

Through intensive market research, we identified the need to develop ideas that aligned with the brand, while incorporating a compelling lifestyle angle. This approach was essential to ensure maximum global coverage and engagement.

We used a mix of relevant “reactive” ideas such as “Most popular Black Friday deals” and international-based pieces such as “The Best countries for thrillseekers”.

We also paired this with experts from a range of different niches to help deliver campaigns such as commentary from a psychologist as to why certain books make us cry whilst reading.

By tapping into multiple niches, our outreach strategy could target numerous countries, publications, and sectors to help our iGaming client build authoritative backlinks.

KEY CAMPAIGNS:

Beauty spots to visit with best chance of avoiding the crowds [with fewest hashtags]

78
Average
DR
5
Links
gained

Half of Londoners would keep £1,000 if they found it on the ground!

.

62
Average
DR
25
Links
gained

The best countries for thrillseekers

62
Average
DR
9
Links
gained

RESULTS:

65% of links achieved were follow links

By earning quality backlinks internationally, we achieved an average DR of 56 across all campaigns and 65% of these links (89) were follow links.

Vanessa Lima, Senior Digital PR Executive, comments on the outreach strategy chosen and its success:

"A key strategy for this client was creating newsworthy campaigns, such as our survey campaign asking Brits, “If you found £1,000 on the street, would you keep it?” The shocking results revealed that just under half of Brits would keep the money. The regional splits allowed us to send tailored press releases revealing the most dishonest cities. This campaign had also never been carried out before as a survey, meaning the results were unique and newsworthy.

Planning ahead with reactive ideas was also crucial for this client, such as working on “Spotify Wrapped: The Highest Grossing Songs of 2023” just before the release of Spotify Wrapped, ensuring that journalists covering the topic had extra data to complement their articles. The nature of this campaign provided us with a vast scope for our outreach targets, including entertainment, lifestyle, celebrity, and music journalists. With these strategies, we enhanced the client's online authority and successfully delivered SEO benefits.”

Ready to get your brand the attention it deserves?

REACH OUT TODAY