EARNING HIGH DR LINKS FOR AN IGAMING SITE ACROSS MULTIPLE NICHES

138
links gained
65%
of links were Follow links
56
average DR
OUR STRATEGY THE RESULTS

OVERVIEW:

After conducting a comprehensive backlink analysis to identify gaps compared to key competitors, our Digital PR team carried out thorough research to ensure a combination of different campaign topics to secure high-quality, authoritative coverage for BestCasinoSitesnet.

WE GAINED LINKS FROM

DR 81
DR 71
DR 89
DR 79
DR 90
Services
DIGITAL PR
To read the full case study, continue reading….

THE BRIEF:

Best Casino Sites is a global iGaming platform. They reached out to us because they wanted to build highly authoritative links in order to improve their ranking and stand out against competitors.

  • Improve their rankings, organic traffic and site visibility
  • Build authoritative backlinks to help boost their backlink profile against competitors.
  • Aiming to boost search engine rankings global

OUR STRATEGY:

Due to the difficulty of landing links for iGaming domains, our strategy for Best Casino Sites looked to widen the scope of relevancy, taking into account a variety of topics such as entertainment, astrology, leisure and most importantly forward planning for any reactive opportunities.

Through intensive market research, we identified the need to develop ideas that aligned with the brand, while incorporating a compelling lifestyle angle. This approach was essential to ensure maximum global coverage and engagement.

We used a mix of relevant “reactive” ideas such as “Most popular Black Friday deals” as well as international-based pieces such as “The Best countries for thrillseekers”.

We also paired with experts from a range of different niches to help deliver campaigns such as commentary from a psychologist as to why certain books make us cry whilst reading.

By tapping into multiple niches, our outreach strategy could target numerous countries, publications, and sectors to help Best Casino Sites build authoritative backlinks.

KEY CAMPAIGNS:

Here are some examples of the campaigns that we built for BestCasinoSites.net

Beauty spots to visit with best chance of avoiding the crowds [with fewest hashtags]

78
Average
DR
5
Links
gained

Half of Londoners would keep £1,000 if they found it on the ground!

.

62
Average
DR
25
Links
gained

The best countries for thrillseekers

62
Average
DR
9
Links
gained

RESULTS:

65% of links achieved were follow links

By earning quality backlinks internationally, we achieved an average DR of 56 across all campaigns and 65% of these links (89) were follow links.

"Creating newsworthy campaigns was a key strategy such as our survey campaign which asked Brits if they found £1,000 on the street, would they keep it? The shocking results revealed that just under half of Brits would keep the money. The regional splits allowed us to send tailored press releases revealing the most dishonest cities. This campaign had also never been carried out before as a survey, meaning that the results were unique and newsworthy.

Planning ahead with reactive ideas was also crucial for this client, such as working on “Spotify wrapped: The highest grossing songs of 2023” right before the Spotify wrapped was released ensuring that journalists covering the topic had extra data to complement their articles. The nature of this campaign gave us a huge scope for our outreach targets including entertainment, lifestyle, celebrity, and music journalists. With these strategies, we were able to enhance the client's online authority and successfully deliver SEO benefits.”

Vanessa Lima, Senior Digital PR Executive

Ready to get your brand the attention it deserves?

REACH OUT TODAY