By strategically combining timely seasonal topics with engaging entertainment-driven content and interactive illustrative campaigns, we successfully secured extensive media coverage across national, regional, and international outlets for our iGaming client.
As a result, we earned 102 high-quality backlinks, with national media coverage from prominent UK outlets such as The Sun, The Mirror, and The Daily Express. We also received media attention from top-tier international publications, contributing to achieve 143% of our contracted KPIs within year one.
WE GAINED LINKS FROM
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After being hit by Google's April update, our client needed a boost in referring domains to their site. We knew the key to success was creating seasonal, trending and reactive campaigns which would gain maximum coverage through top-tier media publications.
To achieve this, we capitalised on seasonal opportunities—such as Halloween, Valentine’s Day, and Christmas—while incorporating a mix of engaging topics like celebrities, TV, gaming, and money.
To ensure CasinoTop3 increased its chances of driving organic traffic, we developed an in-depth campaign strategy that combined a variety of light-hearted, niche-relevant topics designed to engage both UK and global audiences. Our approach aimed to expand campaign topics to enhance the client’s relevance across various sectors by targeting trending and widely discussed themes, such as celebrities, money, happiness, TV shows, movies, and gaming—topics that resonate with a broad spectrum of audiences worldwide.
By combining these themes with seasonal events like Halloween and Valentine’s Day, we ensured our campaigns provided journalists with compelling reasons to cover them. One notable success was a Halloween-themed horror movie campaign that generated 40 high-quality links.
This strategy enabled us to secure backlinks in top-tier publications across different countries, including Cosmopolitan in France, Rolling Stone in Germany and SAPO in Portugal. This international coverage was a key asset for the client as they sought to expand their global reach and enhance brand visibility in multiple markets.
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Natasha Christou, Digital PR Manager comments on the outreach strategy chosen and its success:
“To maximise CasinoTop3’s potential for organic traffic growth, we implemented a campaign strategy that blended niche-relevant, engaging topics with globally appealing themes. Exploring areas such as celebrities, money, happiness, and entertainment, alongside seasonal hooks like Halloween and Valentine’s Day, allowed us to create campaigns that appealed to diverse audiences and media outlets.”
