Following an initial SEO analysis to identify technical, on-site, and off-site opportunities, our teams got to work fixing SEO issues and earning links to UK Therapy Rooms using Digital PR. This resulted in the brand holding its top spot ranking for the highest value keywords in the space, plus we also saw a 2 point jump in DR.
WE GAINED LINKS FROM
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UK Therapy Rooms (UKTR) is one of the largest marketplaces for beauty and therapy rooms to rent around Britain. They came to us because, while they rank very well for major keywords, they wanted to increase site authority and visibility ahead of their busiest period to maintain those rankings.
More organic traffic during their peak time of year (Jan-July).
A stronger backlink profile, with a better mix of high quality links and niche sites.
Stay top of the organic search results for all of the key commercial keywords in the UK therapy room rental market.
We used a mix of data stories and expert commentary to position the brand as the authority in their space. Thanks to its client database, we also had access to experts across services including beauty, health and wellness, and counselling, and decided to use them as part of our strategy to ensure the brand maintained its top ranking position across high value search terms in each space.
We used a mix of data-led stories and expert comment throughout the strategy, with campaigns including ‘The self care capitals of the UK’, ‘Managing IBS when travelling’, and ‘How to worry less, according to an expert’.
We also delivered an in-depth SEO audit and SEO consultancy to improve their tech and on-site SEO. The SEO audit and recommendations that we delivered spanned everything from speed and performance to site structure and UX.
Our team of SEO experts analysed every area of the website to identify ways in which it could be improved and better optimised for the highest priority keywords that it was targeting.
We identified over 27 areas to improve the website and worked with the team to get the recommendations actioned.
Here are some examples of the campaigns that we built for UK Therapy Rooms:
Over just six months, the digital PR team achieved 41 unique links for UKTR, 80% of which were follow, plus 92 syndicated links. These were a mix of the high quality sites - Metro, Huffpost, ELLE, Mirror - and the niche sites which gave us an average DR of 63 across all coverage with unique links.
Our work also contributed to a two point increase in the DR for UKTR’s own site - from 42 to 44 - and a one point increase in Trust Flow.
ranking for the highest value keywords in the space, including ‘therapy rooms to rent’, ‘uk therapy rooms’, and ‘beauty room to rent’.
By earning high quality backlinks, we helped the UK Therapy Rooms website establish a sizable authority gap between them and key competitors, which will ensure the brand maintains top ranking spots for these keywords.
DR 89
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“We’re proud of the impact our work has had for UK Therapy Rooms in such a short amount of time. Having access to so many of their clients as media experts was a dream come true from a PR perspective, and we were really able to use this to enhance UKTR’s brand authority with the media.”
Angharad, Account Director, Reboot
