In just a few short weeks, Reboot created 26 pieces of comprehensive content that targeted commercial intent keywords and answered a huge range of questions.
Along with digital PR campaigns to promote the new pages, this resulted in ranking for over 100 new keywords and 552% increase in organic traffic.
To read the full case study, continue reading….
The Clear It Waste team came to us at the start of January 2020 after deciding that they wanted to better optimise their website for its main target keywords and generate more leads via organic search.
As the company hadn’t worked with an SEO company for several years, they came to us with a dated website, limited link profile, and widespread thin and duplicate content across the site.
Following initial SEO and on-site updates, the site's organic visibility was heading in the right direction, ranking at the top of page 2 and the bottom of page 1 for an increasing number of relevant commercial keywords.
Still, it just couldn’t break into the top 3 results for any of the main searches being targeted.
After further investigation, we concluded that limited topical coverage and authority was holding the website back.
Our systemised approach to content creation which allowed us to cover the whole of a carefully selected subtopic (furniture disposal) whilst strategically internally linking each new piece of content together and with the wider website to reinforce topical authority signals.
Over a few short weeks, 26 pieces of comprehensive content with unique page designs were created and uploaded.
This content ensured that we now not only targeted new commercial intent keywords, but also answered a huge range of questions, objections and concerns that a potential new client might have whilst searching for a trusted service provider in the space.
This allowed us to earn backlinks from place like:
With unique, in-depth and high-quality content written, next we would need to come up with an equally appealing design.
The existing website design was dated so, to ensure that we kept users engaged with the new content and converted as many as possible into new clients, we built out a whole new section of the site to complement the other improvements we were making.
Our graphic design team set about creating an interactive and engaging design that was still in keeping with the businesses existing branding.
Once the new design was in place, content live, and internal links added, our digital PR team got to work in their ideation sessions to come up with a number of link earning ideas.
Immediately after these brainstorming sessions we ran the first reactive/newsjacking campaigns to earn links from top-tier websites and publications directly to the new inner hub pillar page.
Positions 1, 2 and 3 across all of the main keywords and 100 new keywords ranking (many with commercial intent behind them that will generate new leads for the business).
The increases from the enhanced topical coverage were not limited to the new furniture disposal section of the site either.
Keeping loyal employees in their jobs throughout the pandemic.
Being busier than they’ve ever been before.
Finally being able to invest in a much needed website redesign, meaning their conversion rate from website user to customer is higher than ever.
Having the ability to funnel budgets and resources into the business areas that generate the most profit.
Not having to worry about where their next client is coming from.
“Been working with Reboot for the past couple of years after continually failing on my SEO. They have used different methods, techniques and strived for the best results for my business now reaching top spot for most of my keywords! The results we have achieved the past 2 years I never felt possible. We have enhanced the power of SEO and it's changing our business landscape.”
Owner and operator Josh Clarke
Another update - since writing up the results of this case study we have published an additional construction waste hub on the website which has helped improve related commercial keywords. The site overall is still ranking strongly across all of the main search terms being targeted, even throughout the turbulent roll out of the latest helpful content and link spam updates.
