Reboot acquired over 200 links for Showerstoyou.co.uk in 2023 by creating bathroom-related Digital PR campaigns that publications absolutely loved.
Our ‘What's Hiding in Your Bathroom Towels’ campaign generated 93 links alone—the nation loved it!
WE GAINED LINKS FROM
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In 2023, the Showers to You team tasked us with growing their organic ranking through strategic link acquisition from high authority sites, with a view to increase their organic traffic and revenue.
As with the best campaigns from any Digital PR agency, our work with Showers to You was centred around one core aim: to gain as much high-domain, industry-relevant coverage as possible.
However, in order to ensure we delivered high authority links at scale, we knew a blended approach to our ideation would deliver the best chance of success.
At Reboot, we have seen a blended approach of Digital PR tactics has the best chance of securing links at scale, so we widened the scope of our ideation sessions to include headline grabbing lifestyle campaigns, alongside focused tip based press releases centred around bathroom topics.
This strategy enabled us to create ‘weird and wonderful’ campaigns to interest the national media, while simultaneously enhancing Showers to You’s brand authority in the home and bathroom space.
Hiding in Your Bathroom
Towels
Data Reveals the European Cities
with the FILTHIEST Toilets
THIS is The Best Dog-Friendly
Beach in the UK
UK's Dorset Adventure Park Crowned
the Best Water Park in Europe
In 6 months, the Reboot team acquired over 200 links for Showers to You across 12 campaigns, with an average DR of 66. 51% of all results delivered were over DR 70, and 10% of all results delivered were over DR 90.
As we have continued rolling out campaigns and helping to make technical and on-site improvements, the domain’s organic rankings and visibility continues to grow. Showerstoyou.co.uk has seen nice growth in recent Google updates, which is having a meaningful impact on organic sales and revenue.
These increases have been across a range of keyword types. We can see that the increases have been across a wide range of keyword types (e.g. category, branded, and measurement keywords).
Even before our key technical improvements were made, since the last quarter, organic clicks have been trending upwards:
It's fantastic to see Showers to You being featured in many top-tier publications through these campaigns. We worked behind the scenes to create a strong digital PR strategy, blending creative stories with data-driven insights that we knew would be relevant to their target audience. Our efforts helped to reinforce their position as industry experts and enhance their overall brand authority.
Helena Maniglia, Head of Digital PR
