Oxford Capital: Trading Platform Digital PR Case Study

OVERVIEW:

Over a 12 month period, we helped Oxford Capital secure more than 100 high-authority backlinks, significantly increasing their visibility in the venture capital, business, and technology sectors.

Our data-driven and thought-leadership approach positioned them as a go-to expert, securing placements in major finance, tech, and business publications.

Through expert commentary and trend-led campaigns, Oxford Capital has seen a 72% increase in referring domains, and a further 67% rise in organic traffic.

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THE BRIEF:

When Oxford Capital partnered with us in January 2024, they were looking for a strategic approach to PR that would enhance their visibility in the venture capital, business, and technology sectors. As an investment firm backing the future of UK tech – spanning ecommerce, fintech, digital health, and AI – they wanted high-quality coverage that positioned them as a key voice in these industries.

Our approach focused on securing thought-leadership placements and reactive opportunities, leveraging their expertise to comment on startup trends, finance, and innovation.

This strategy has proved highly effective, with results exceeding expectations. While our primary focus has been business, tech, and finance, we’ve also expanded their reach into national and regional publications, ensuring a well-rounded and impactful media presence.

OUR STRATEGY:

Our strategy was to position Oxford Capital as a leading voice in the venture capital, business, and technology spaces. We focused on fast-moving, thought-leadership-driven campaigns that capitalised on industry trends and expert insights. By crafting compelling narratives around investment strategies, AI, and SME growth, we ensured Oxford Capital was consistently featured in high-authority, relevant publications.

A key part of our approach was leveraging reactive opportunities and expert commentary to insert Oxford Capital into timely discussions. We combined their in-house expertise with market insights and data-driven analysis to create newsworthy angles - from AI’s role in business growth to the financial trends shaping the past year. Our faster ‘express’ campaigns, in particular, proved highly effective, delivering widespread media coverage and driving strong backlink results.

With a mix of expert-driven opinion pieces and data-led insights, we secured coverage across top-tier business, finance, and tech publications while also expanding reach into regional outlets - ensuring Oxford Capital’s voice was heard by the right audiences.

By tapping into timely discussions around SME investment and AI’s role in business growth, we positioned Oxford Capital as a trusted voice in the venture capital space. This approach not only secured placements in high-authority business and finance publications, but also helped us gain traction in regional media, broadening the client’s reach and backlink profile. By ensuring each campaign was highly relevant to their expertise, journalists saw the value in our studies and commentary, driving 102 high-quality links and strengthening Oxford Capital’s authority in the industry.

Bethany Surridge, Senior Digital PR Manager

DRIVING SUCCESS AND GROWTH IN THE VENTURE CAPITALIST SPACE

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