REGIONAL OUTREACH MASTERED FOR GERMAN CAR INSURANCE BRAND’S VISIBILITY

595
pieces of coverage in 2024
22%
increase in Domain Rating
123%
increase in Topical Trust Flow boost in 9 months
358%
of KPI in just 7 months
OUR STRATEGY THE RESULTS

OVERVIEW:

Leveraging reactive news and data-driven strategies, we tailored content for the German audience using internal and external data, including surveys and statistics. This approach resonated with national and regional media, securing authoritative backlinks from top-tier publications in the automotive and business sectors. The campaigns boosted brand recognition and digital presence, helping the client achieve their annual KPI of 110 DE links in just five months. With a 22% increase in domain rating in 2024, the campaigns solidified the client’s position as a trusted market leader.

WE GAINED LINKS FROM

Services
DIGITAL PR
To read the full case study, continue reading….

THE BRIEF:

The client, a leading German car insurer, aimed to enhance brand recognition, drive organic traffic, and achieve top rankings on Google for their car insurance services. With a clear objective of strengthening their backlink profile, they sought to position themselves as a trusted authority in the competitive car insurance market. Their focus was to not only raise their digital visibility but also engage with both national and regional audiences on issues that matter to them, such as sustainability, changing regulations, and the evolving dynamics of car ownership in Germany.

To accomplish this, we conducted in-depth market research, identifying trending topics relevant to the target audience and pinpointing opportunities to showcase the client’s expertise.


By evaluating key themes within the auto industry and targeting editorial outlets that could establish the client as a thought leader, we set the foundation for content that resonated with both the German public and automotive industry experts alike.

OUR STRATEGY:

Our strategy for the client was designed to engage both national and regional media by focusing on issues that directly affect German drivers. We highlighted key topics such as car maintenance, driving behaviours, and the cost of running a car, tying them to broader national concerns like the cost of living crisis and road safety risks. Our campaigns were then tailored with regional insights like differences in road conditions, accident-prone areas, and regions with higher incidences of driving offences.

With the help of our internal PhD-level data analysts, we developed unique, data-driven insights by combining government statistics, surveys, and original research. This approach provided us with authoritative, one-of-a-kind data that made our campaigns stand out, offering journalists compelling, highly relevant information they couldn’t overlook. By tailoring content to local audiences, we ensured that each campaign resonated with specific regions, this allowed us to create more targeted and engaging content.

Our campaign highlighted how the cost-of-living crisis and the 2021 inflation rate in Germany made it increasingly difficult for people to afford fuel, supported by survey data, generated an impressive 135 pieces of media coverage. This approach not only resulted in more targeted media exposure but also helped increase organic traffic and strengthened the client’s digital authority.

CAMPAIGNS:

Here are some examples of the campaigns that we built

Fuel efficiency in Germany

61
Average
DR
135
Links
gained

Driving test difficulty

69
Average
DR
18
Links
gained

RESULTS:

Since the beginning of the contract in July 2023, referring domains have grown by 75%, from 1,204 to 2,112, while organic traffic increased by 8%, from 377,604 to 408,709. This reflects steady progress over 18 months.



Our campaigns for this client had three goals at heart: a broad online presence across sectors and regions, authority in their industry, a reputation for helpful practical advice for anyone. As a car insurance provider, the client needed not only to get their name in front of more customers, they also needed to be positioned as thought leaders with cutting edge, meticulous data findings, which educate and help drivers to be safer on the road. A steady flow of links from hyperrelevant publications in the automotive industry further helped the client to increase their trustflow, increasing their authority in their market. Our numerous placements in national, regional and local news outlets added not just to a great backlink profile, but actually increased organic traffic, all within their target market of Germany.

Janina Arndt, Digital PR Specialist

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