_____DATA MARKETING AGENCY
Supercharge your digital marketing campaigns with data.
We provide in-house teams and freelancers credible datasets for use in their digital PR, content and paid media campaigns.
BRANDS WE WORK WITH
You’re missing a trick if your marketing campaigns aren’t data-driven.
We are experts at sourcing data. You can be sure that if the data is out there, we will find it.
Our expert team of data marketers make use of science and statistics to transform raw data into compelling narratives that enhance the impact of your digital marketing strategies!
Making use of unique primary and secondary data elevates your campaign from an interesting hook to an authoritative voice. When your marketing campaign angle is backed by data, not only is the story you want to tell more engaging for your audience and journalists, it is credible, trustworthy and makes a larger impact.
Lean on our world-class data team to enhance your campaigns
For some, coming up with the creative idea is the easy part - but bringing that campaign to life with a level of credibility that major publications will trust, is another thing altogether.
If you’re an in-house digital PR specialist or freelancer, why handle everything yourself? Desk research can get you by, but it’s a major task to run scripts and automate large scale data collection to get data that others can't. In fact, geographical data analysis and data visualisation are stand-alone professions!
Having a group of data scientists the size of ours is incredibly uncommon - so why not use them for your own campaigns? Together we can work to enhance your campaigns with data. Whether it is help sourcing data, analysing data or visualising data, we are here to help.
We bolster your marketing efforts with a range of data services
Data Sourcing
We thrive in researching, sourcing and using ethical scraping to obtain accurate and insightful data to power your campaigns and strategies.
We use a blend of official data from authoritative sources, open databases and creative methodologies to compile the data that is right for your campaign.
Geospatial Data
We specialise in leveraging a vast array of geospatial data, including detailed maps, and utilise advanced geographic information system (GIS) software to analyse, integrate, and join it with other data sources, uncovering deeper and more compelling insights on a national, regional, and city level.
FOI Data
Freedom of Information requests are an indispensable tool for collecting unique and authoritative data that sets your brand apart.
We have the expertise to craft, manage and compile FOI requests which secure data that journalists can’t afford to overlook.
Data Visualisation
We highly recommend transforming your complex data into powerful, insightful visuals.
Our world-class data scientists and talented graphic design team excel at crafting engaging visual narratives that go beyond what words alone can convey.
We offer 3 levels of digital PR Data support packages for freelancers and in-house teams
Level 1
Data examples:
ahref search volumes, # research, pinterest, instagram, sourcing ready made datasets
Delivery time:
1-2 days
From: £950
Level 2
Data examples:
Multivariable indexes, data that requires scraping, sentiment analysis
Delivery time:
3-4 days
From: £2,400
Level 3
Data examples:
Geospatial data analysis, application of complex models and LLMs for categorising or other
Delivery time:
5 days
From: £3,600
We are best placed to power your digital marketing efforts through data
We are a leading data-driven digital marketing agency that specialises in turning data into impact. Use of data in marketing accelerates business growth and places you as thought leaders in your space.
Our in-house data team boasts specialists with a wide range of technical backgrounds including PhD level scientists, mathematicians and economists that excel in collecting and leveraging data into compelling narratives that can’t be ignored.
We are passionate about experimenting, continuously finding new ways to obtain unique data that will drive real value to your brand:
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Offering journalists unique data backed stories is the best way to obtain authoritative coverage.
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Data driven paid media campaigns enable precise targeting, personalised ads, and real-time optimization. Resulting in quick ROI.
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Compelling statistics pages are crafted through the use of trusted, relevant data and position your brand as a leading authority in the industry.
This is what you can expect when you choose us as your data marketing agency
Data relevant to your Brand
Data relevant to your Brand
It all starts with an idea for a campaign that is relevant to your business. From that idea our data experts start plotting a methodology for finding data to support the campaign. It goes through a thorough feasibility test to mould the very best campaign based on data availability. This way we ensure a strong campaign from the start and only go forward with campaigns that can be backed by our data methodologies.
Trustworthy Data to protect your Brand’s reputation
Trustworthy Data to protect your Brand’s reputation
Our data scientists use a wide range of sources and techniques for pulling together a data set rich in campaign angles. However, we never compromise on source quality. We ONLY use data that is trusted and reputable to make sure you become credible thought leaders in your industry.
Compelling stories backed by Data
Compelling stories backed by Data
We pride ourselves on our ability to craft datasets that can be transformed into narratives that fit your business goals and can’t be ignored by top tier publications. We are always experimenting with creative methodologies and searching for new data sources to ensure your brand’s digital PR stands out.
We are experts at leveraging artificial intelligence to scale marketing campaigns
The AI boom is transforming data marketing, and we’re at the forefront, using its potential to elevate your campaigns.
We harness AI and Machine Learning to accelerate data cleaning, processing, and forecasting, enabling us to scale campaigns more effectively.
Using cutting-edge AI tools, we quickly identify patterns and anomalies in data. We use advanced language models to quantify sentiment and categorise information, delivering deeper insights and more impactful results.
Check out our data methodologies in action
Featured publications
Sexiest Bald Man Study
We undertook multivariate analysis to crown which of a seedlist of 20 bald celebrities was the sexiest. From high quality images we applied an algorithm that specialises in anthropometric analysis to calculate the golden ratio of each bald man.
We developed our own methodology to calculate the cranial luminance from image data. We used leading voice analytics software to numerically determine the sexiest pitch for each bald celebrity.
We then carefully combined our widespread analysis, fairly weighting the variables, and used data to crown Prince William, Vin Diesel and Jason Statham as the top 3 sexiest bald men of the year.
Featured publications
Car Reliability Study
We expertly applied data scraping techniques in order to efficiently extract all data held on Germany’s official government database on vehicle recalls.
The data available is limited to descriptions of defects and does not include detailed information about specific parts or categorisation, other than recall codes. Which makes pulling insights challenging.
Our approach was to first translate the raw descriptions from German to English using the google translate API before leveraging an open-source AI model: BART Multi-Genre Natural Language Inference (MNLI) to classify the fault descriptions. The model undergoes contextual text analysis and assigns a fault category and vehicle part from the description.
We successfully extracted unique insights from an authoritative government dataset that are not available anywhere else. This yielded impressive results for our client with over 100 links with high domain authority.
Featured publications
Healthiest Regions in Germany Study
This campaign focused on a blend of government data, crowdsourced map data, and leading earth observation and climatology data from the EU. We utilised our expertise in geospatial data analysis to rank the health of regions across Germany.
We analysed variables associated with healthy living, such as green spaces (nature reserves, gardens, parks), gyms, sports centres, swimming pools, fitness centres, healthy stores ( such as green grocers), and unhealthy stores across Germany.
We sourced air pollutant data for all of Europe from Copernicus EU. By spatially joining this data with the German regions, we determined the concentrations of various pollutants and compiled an index score to provide an overall air quality score for every region in Germany.
The result is a comprehensive dataset that spans all German regions, capturing a range of newsworthy variables. Our sophisticated geospatial data techniques enabled us to identify the healthiest places in Germany with unprecedented accuracy and detail. This has led to over 60 links to date across high domain authority sites.
Featured publications
We provide data consultancy and training too
Sourcing and analysing data is a huge undertaking. It’s extremely rare to have a team of data scientists as large as ours - in fact, analysis of geospatial data is a job in its own right! So, we get it -sometimes there are budget restrictions, or in-house teams to develop.
Whatever the reason; if you’re not ready for a full-time data marketing agency you can make use of our consultation services.
Book time with an expert data analyst who will be able to help you through collating impactful data, yourselves. We are here to help with any data query you may have and can help with training your team.
Here are just some of the Data Analysts you will be working with
Oliver Sissons
SEARCH DIRECTOR
Paul Lapham
SENIOR DATA INSIGHTS MANAGER
Courtney Cole
FOI SPECIALIST
Jake Teague
DATA SPECIALIST
Andrei Solot
DATA SPECIALIST
Data marketing FAQs
How much do data services like this cost?
How you decide to best use data in your marketing efforts will be completely bespoke to your business needs and our pricing reflects that.
Because of this, you are better off getting in touch with our team who can hold a free discovery call to discuss your needs and outline what you’ll need to spend to see meaningful results within a reasonable timeframe.
Effective data marketing involves PHD level time - trying to compete with the biggest brands in your space on a shoestring budget is a fast way to lose time and money.
How much involvement do you need from me to get started?
In most cases very little. By hiring our expert team of Data Scientists you are paying to work with the best in the industry. So once they are briefed in, you can sit back, trust in the team and let the results speak for themselves.
As a search marketing agency we have tons of experience working in highly regulated markets like health and finance and have processes in place to ensure compliance and quality assurance checks are up to your standards.
Why is the use of Data so important in Digital PR?
To combat fake news and disinformation, journalists need to ensure that the data used by them is reliable and comes from trustworthy sources. This is essential for them to provide credible, accurate information to their readers - who are often your client's target audience.
Data is important for digital PR agencies because providing journalists with these strong datasets derived from thorough research helps them write credible stories. For digital PR professionals, it also contributes to nurturing media relationships. Once journalists recognise the credibility of the datasets offered by your clients, they’ll be more inclined to use them again in the future.
Moreover, creating unique data in digital PR contributes to building brand reputation for your clients, establishing them as a leader in their niche. Datasets provided through digital PR campaigns are frequently unique, making them even more valuable as journalists may not find these insights elsewhere.
Why is the use of Data so important in SEO?
Data is vital for all things SEO related, whether you are analysing historic website performance or trying to earn new authority links to power your website. Having the right data to hand, and the ability to effectively analyse it, allows you to drive more meaningful results and actually measure what effect your SEO efforts (or your SEO agencies efforts) are having on your bottom line.
Can you use my in-house company data?
Yes! Your own data is a valuable commodity that we are here to help you use to enhance your business goals. The more you can tell us about the information you collect, the more we can advise. Our data team is fully trained in GDPR best practices - so you are in safe hands.
What if I don't have the data I need to hand?
We can help you source any data you need. Whether it be internally or externally.
We are experts at building customised scrapers to ethically scrape data from the web to provide real insight for your business. We know where to find the data you need and how to collate and analyse across multiple authoritative sources to provide unique insights that can drive your decision making.
We thrive in experimenting to find new ways of collecting data you need. You can be sure if the data is out there, our data team will find it.
