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______ DATA MARKETING
The Best Data Marketing Agencies in 2025
Data-driven marketing isn’t just about using existing insights - it’s about uncovering unique, high-value datasets that underpin smarter campaigns and drive real engagement. The right data marketing agency goes beyond standard audience targeting; collecting, building, and analysing rich, custom datasets that reveal new opportunities and trends.
Data marketing services play a key role in uncovering those insights and delivering the results that matter. Whether you need bespoke data collection, market intelligence, audience profiling, or competitive insights, this guide highlights the top agencies specialising in data-driven campaign innovation.
Read on to find the best data marketing agency for your business’s industry, goals, and budget.
Table of Contents
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Data Marketing Agency Comparison
We’ve summarised all the information in this article into a quick-to-read table format so you can easily compare data marketing agencies at a glance.
 Agency |
 Location |
 Notable Clients |
 Why They Stand Out |
 Ideal For |
|---|---|---|---|---|
| Reboot Online | Fully remote (UK) |
|
|
Brands who want to purchase a one-time data for DPR package and those seeking a data-driven partner for long-term growth. |
| Brainlabs | Global offices; London HQ |
|
|
Brands looking for an agency run by data experts including mathematicians, scientists, and programmers. |
| Fractl | Florida, USA |
|
|
Brands seeking a data-led agency who offers collection, analysis, and visualisation. |
| SEO Works | Offices in Birmingham, London, Leeds, Manchester; Sheffield HQ |
|
|
Brands that want to focus on their SEO with a data-forward strategy. |
| Bind Media | Bath, UK |
|
|
Brands who want to invest in a paid media strategy that is rooted in data. |
| Gravity Global | Offices in the UK, USA, and China |
|
|
Any brand looking for data-led expert guidance on how to keep up in an ever-changing industry. |
| PMG Advertising Agency | Offices in the UK, USA, Germany, and Costa Rica. HQ in Dallas. |
|
|
Brands who are looking to experiment with AI to help build and analyze data. |
| Journey Further | Offices in Leeds, London, and Manchester |
|
|
Brands seeking an agency to work with across the board, with all strategy backed by marketing science. |
| SALT.agency | HQ in Leeds, with offices in London and Boston. |
|
|
Brands looking to boost their PR potential using original data sourced by DPR experts. |
| Directive Consulting | Offices across the USA, UK, Canada, and Mexico. HQ in California. |
|
|
SaaS brands seeking a growth partner with special expertise in their industry. |
Best Data Marketing Service Offerings
We’ve also analysed each agency’s data marketing services to summarise what each offers. We have used criteria that we think make for the best data marketing services and have scanned each agency’s website and social media presence to compare their offerings.
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Please note that the above table is based on our findings and understanding taken from each individual agency website. This is subject to change. Please get in touch to make any corrections by emailing [email protected].
10 Best Data Marketing Agencies in 2025
1. Reboot Online
Reboot Online is a UK-based search marketing agency specialising in data-driven, experiment-backed marketing strategies. Data expertise forms the bedrock of its services, which also include SEO, digital PR, content, and paid media. The agency works with clients in eCommerce, finance, travel, B2B, iGaming, and many other sectors to improve their visibility and performance.
Location:
Reboot is based in the UK, but the team is fully remote.
Notable Clients:
China Airlines
Psychic World
Rainbow Rubbish Removal
Why They Stand Out:
- ✅Option to purchase data packages for Digital PR campaign creation
- ✅Extensive digital marketing specialism underpinned by unique data and real-world experimentation
- ✅Proven success in delivering tailored data-led strategies across industries like eCommerce, finance, and travel
- ✅In-house market specialists across key European regions, including Spain, France, Germany, and Portugal
- ✅Specialist in-house team of PhD-educated data scientists
Headline Awards in 2024:
- ✅Best Large SEO Agency of the Year at the UK Search Awards
- ✅Remote Working Initiative of the Year at the UK Culture Awards
- ✅Best Use of Search (SEO) - Finance: Large at the EU Search Awards
Ideal For:
Brands who want to purchase a one-time data for Digital PR package and those seeking a data-driven partner for long-term growth.
2. Brainlabs
Brainlabs is a media agency focused on maximising the impact of data throughout the entire media cycle.
Location:
Brainlabs has offices across the world, but its headquarters are situated in London.
Notable Clients:
Adidas
American Express
Just Giving
Why They Stand Out:
- ✅Brainlabs owns a custom-built platform called Cortex, which includes hundreds of features to automate the stages of the marketing lifecycle
- ✅Brainlabs has acquired SEO company Distilled and PPC company Hanapin
Headline Awards in 2024:
- ✅Best Use of Data and Insights at the Performance Marketing Awards
- ✅Best Experimental Campaign at the Performance Marketing Awards
- ✅Creative Coverage in EMEA Award at the Google Agency Excellence Awards
Ideal For:
Brands looking for an agency run by data experts including mathematicians, scientists, and programmers.
3. Fractl
Fractl is a growth marketing agency that helps brands improve their rankings through targeted data journalism, and reactive and proactive PR. Their content regularly achieves links in niche publications as well as authoritative sites such as those of universities.
Location:
Fractl is based in Florida.
Notable Clients:
DirecTV
Paychex
Superdrug
Why They Stand Out:
- ✅Fractl has experience working with public records, having built a dataset examining the number of drug and alcohol-related arrests and college disciplinary measures taken in college towns. This dataset was featured in high-authority publications, including Huffington Post and Chicago Sun Times.
Headline Awards in 2024:
- ✅Best for Data-Driven Content Marketing (2025) at the Content Marketing Agencies for eCommerce Awards
Ideal For:
Brands seeking a data-led agency that offers collection, analysis, and visualisation.
4. SEO Works
SEO Works is a search marketing agency that has experience increasing the visibility of businesses in industries including automotive, B2B, B2C, education, and healthcare. Their SEO services are supported by their digital PR and paid media teams.
Location:
SEO Works has offices in Birmingham, London, Leeds, and Manchester and is headquartered in Sheffield.
Notable Clients:
Decathlon
Investingoal
University of Birmingham
Why They Stand Out:
- ✅SEO Works understands the importance of digital channels, and, alongside working on growing these for brands, they also place emphasis on teaching brands why this area needs attention
- ✅Google Premier Partner for Google Ad Words
Headline Awards in 2024:
- ✅Integrated Digital Agency of the Year at the Digital Excellence Awards
- ✅Large Integrated Digital Agency of the Year at the UK Digital Growth Awards
Ideal For:
Brands that want to focus on their SEO with a data-forward strategy.
5. Bind Media
Bind Media is an agency specialising in analytics, design, and paid media. At the heart of all they do is their creative strategy, which is fueled by its dedication to curiosity and data-led insights.
Location:
Bind Media is located in Bath.
Notable Clients:
Gousto
Pet Drugs Online
Strava
Why They Stand Out:
- ✅Paid media focussed on data-led strategy rather than the number of clicks.
Headline Awards in 2024:
- ✅Best Small Agency at the UK Agency Awards
- ✅Small Paid Media Agency of the Year at the European Paid Media Awards
Ideal For:
Brands who want to invest in a paid media strategy that is rooted in data.
6. Gravity Global
Gravity Global is a marketing agency that aims to tackle the constant changes in the industry by examining data, strategising, and demanding performance against other brands.
Location:
Gravity Global has offices in the UK, the USA, and China.
Notable Clients:
Airbus
Dole
Honda
Why They Stand Out:
- ✅Gravity Global owns a proprietary market performance model called FAB—short for fame, admiration, and belief—which collates thousands of data points into attention markers. This data is used to help strategise brands’ marketing efforts.
Headline Awards in 2024:
- ✅Global B2B Agency of the Year 2024 at the B2B Marketing Awards
Ideal For:
Any brand looking for data-led expert guidance on how to keep up in an ever-changing industry.
7. PMG Advertising Agency
PMG Advertising Agency is a team of data analysts, strategists, technologists, and creatives who work with brands to optimise their performance using a full-funnel approach. The services include all aspects of paid media, affiliate marketing, and SEO.
Location:
PMG’s headquarters are in Dallas, Texas, with further offices across the USA, the UK, Germany, and Costa Rica.
Notable Clients:
Best Western Hotels and Resorts
Huggies
Who Gives a Crap
Why They Stand Out:
- ✅PMG has its own marketing intelligence platform, Alli, which uses AI to derive unique insights to enable autonomous campaign optimisation
- ✅Alli’s integration partners include Amazon, Disney, Google, and Meta
Headline Awards in 2024:
- ✅Independent Performance Marketing Agency of the Year at the Performance Marketing Agency Awards
- ✅One of Chief Marketer’s Agencies of the Year (2025)
Ideal For:
Brands who are looking to experiment with AI to help build and analyse data.
8. Journey Further
Journey Further is a performance marketing agency that offers services such as digital PR, paid search and paid media, SEO, and influencer marketing. The agency focuses on marketing science and has experience handling first- and third-party data.
Location:
Journey Further has offices in Leeds, London, and Manchester.
Notable Clients:
Boots Hearingcare
Gym King
Marks and Spencer
Why They Stand Out:
- ✅With premier partnership status, Journey Further has exclusive access to data from Google, Meta, SimilarWeb, and YouGov
- ✅Experience working with first-party data technology, including R and Python
Headline Awards in 2024:
- ✅N/A
Ideal For:
Brands looking for an agency to work with across the board, with all strategies backed by marketing science.
9. SALT.agency
SALT.agency is a technical SEO company with a speciality in eCommerce SEO. The agency also offers digital and data-led PR services, which involve sourcing and analysing data to use in brands’ campaigns
Location:
SALT.agency is based in Leeds.
Notable Clients:
TCGplayer
The Pen Company
University of Leeds
Why They Stand Out:
- ✅SALT.agency’s data PR service is a six-step process that places emphasis on the use of unique data for creative campaigns and evaluating end data to better inform strategy
Headline Awards in 2024:
- ✅N/A
Ideal For:
Brands looking to boost their PR potential using original data sourced by Digital PR experts.
10. Directive Consulting
Directive Consulting is a performance marketing company that specialises in growing SaaS (software as a service) brands using first-party data.
Location:
Directive’s headquarters are in California, and it has additional offices in the USA, the UK, Canada, and Mexico.
Notable Clients:
Arctic Wolf
Seagate
WordPress
Why They Stand Out:
- ✅Specialising solely in Saas, Directive’s central focus is customer generation, which attracts high-value customers and grows predictable revenue
Headline Awards in 2024:
- ✅N/A
Ideal For:
SaaS brands seeking a growth partner with special expertise in their industry.
What Makes a Top Data marketing Agency?
Choosing the right data marketing agency is essential for driving measurable growth and maximising the impact of your marketing efforts. The best agencies combine data expertise with a deep understanding of your industry and business objectives. You should look for a team with proven experience in your sector, backed by case studies that demonstrate their ability to deliver results.
Not everyone is data-minded, which may be why you’re interested in working with a data marketing agency. It’s important that you partner with a team that communicates clearly, ensuring you understand their vision for all data-led marketing campaigns.
Equally, a top data marketing agency should be able to find innovative ways to meet your own vision. The benefit of partnering with a data marketing agency over working with data in-house is that their expertise should enable them to find creative ways to compile data or alternative data sources when faced with a challenging dataset, whereas your team may struggle to overcome these roadblocks.
Complete list of criteria to consider:
- ✅Strategy and decision making: Data should inform the marketing process from beginning to end, including audience research, campaign execution and optimisation, and review
- ✅Adaptability: The ability to think outside of the box in order to overcome any challenges when sourcing and analysing the data
- ✅Creativity: If you have a campaign concept that you can’t work out the methodology for, a top data marketing agency should be able to come up with creative solutions
- ✅Communication: Look for an agency that communicates well and prioritises a mutual understanding of data ideas
How Much Should a Data Marketing Agency Cost?
The cost of working with a data marketing agency will vary considerably depending on the scope of work needed and the pricing model used.
If you are looking for a one-time collaboration with an agency, you will likely be charged a flat fee based on the hours worked. However, if you want to work with a data marketing agency on a retainer, the agency may set prices based on the complexity of the work and the number of datasets delivered per month.
Furthermore, if the data marketing agency offers graphics services to illustrate the data, this may come at an additional cost or factored into the original pricing model.
For data for digital PR packages, Reboot prices start at £950 for search volume or keyword data or for sourcing an existing dataset. Multivariate indexes, which require scraping and sentiment analysis, start at £2,400, while geospatial data analysis and the application of data models start at £3,600.
Is It Worth Hiring a Data Marketing Company?
Data is a crucial element of marketing and PR, helping you to cut through the noise in journalists’ inboxes.
Cision’s 2024 State of the Media Report cites that three-fifths (61%) of journalists are most interested in original research reports from PR professionals. This suggests that your brand will have a much better chance of capturing the press’s attention if you can offer unique and interesting datasets.
However, working with data is not easy, as you need to know where to source the datasets and have experience working with the necessary programmes to parse the data. While you can, to a certain extent, learn to work with data in-house, this can be hugely time-consuming.
This is where data marketing agencies come in. These teams are full of experts who have an encyclopaedic knowledge of possible data sources and experience working with programming languages or coming up with their own algorithms.
In partnering with a data marketing company, you open your brand up to endless campaign opportunities that are much more likely to stand out from the crowd.
10 Questions to AskA Data Marketing Agency
How do you know you’re hiring the best data marketing agency for your company? One way to ensure you make the right decision is by treating the consultation process like a job interview. From our years of experience in data marketing, we’ve compiled a list of questions you should ask to find the best data marketing agency for your needs before committing.
How do you ensure compliance with laws such as GDPR when sourcing data?
Do you have any previous datasets and methodologies you are particularly proud of?
Do you have experience working with data from other countries?
What makes your approach to data-driven marketing different to that of other agencies?
Do you regularly run data experiments?
Is your pricing model a flat fee, based on hours, or based on the complexity of the data sourced?
How long do initial feasibility checks tend to take?
From your previous work, are the campaigns for which you source data more typically ideated by your clients or by your data team?
Do you have a graphics team to visualise the data?
Do you work with much first-party data (i.e. that which you collect yourself)?
Final Thoughts
Choosing the right data marketing agency is the key to unlocking new opportunities and launching impactful campaigns. With journalists seeking coverage with robust data sources, it’s crucial to work with a partner with niche expertise, proven results, and a strategic approach.
This guide highlights the top data marketing agencies for 2025, helping you identify the partners who excel in crafting unique datasets and transforming raw information into meaningful conclusions.
Whether you’re looking for a specialised data marketing agency near you, or a global powerhouse of experts, the ten agencies in this article are known for delivering tailored data solutions that fuel meaningful and high-performing campaigns.
