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______ BEST DIGITAL PR AGENCIES
The Best Digital PR Agencies in 2025
If you want more links to your site, better domain authority, and increased brand awareness, you’ll probably know by now that digital PR is where to get it. Finding the best digital PR agency should be your next step, but it’s not always as easy as it seems.
When searching for the best agency, you can soon get bogged down by the sheer number of agencies out there, all seemingly offering the same exact digital PR services. However, you’ll need to find the best agency for your specific needs, whether that be increased coverage in key markets, top-tier links to increase brand authority or creating niche campaigns that resonate with your audience.
Read on to discover the particular strengths and unique offerings of digital PR agencies, so you can find the best fit for you.
Table of Contents
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We’ve curated this thorough guide to the top digital PR agencies in 2025 to help you know what to look out for.
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Digital PR Agency Comparison
We’ve summarised all the information in our guide into this handy table below so you can compare the best digital PR agencies quickly.
 Agency |
 Location |
 Notable Clients |
 Why They Stand Out |
 Ideal For |
|---|---|---|---|---|
| Reboot Online | Remote (UK) |
|
|
Brands that want to disrupt their industry and close gaps with their competitors with global-scale campaigns |
| Rise at Seven | Sheffield, London, Manchester, New York |
|
|
Brands looking to make big waves with their PR and wanting a notable presence in the US |
| Kaizen | London, Manchester, Berlin |
|
|
Businesses looking for digital PR solutions to help them grow brand awareness and reputation |
| Digitaloft | Kendal, Manchester |
|
|
Brands that prioritise growth whilst wanting to be profiled as subject matter experts through marketing campaigns |
| Siege Media | Remote (US) |
|
|
Brands looking for content as their key way to drive rankings and passive links |
| The Digital PR Agency | London |
|
|
Brands whose main focus is link building and want clear defined KPIs |
| JBH | Manchester, London |
|
|
B2C brands that are looking for authoritative coverage with a guaranteed link assurance |
| Bottled Imagination | Manchester |
|
|
Brands seeking innovative campaigns to increase online visibility through virality |
| Impression | Nottingham, Manchester, London, New York |
|
|
Brands that want their agency to spend time getting to know their business and supporting them throughout their growth |
| Passion Digital | London |
|
|
Brands looking for a holistic approach with an emphasis on collaboration between agency and brand |
Best Digital PR Service Offerings
We have also summarised what each agency offers using criteria that we think make for the best digital PR services. In order to get this data we have thoroughly scanned each agency’s website and social media presence to compare their offerings.
Please note that the above table is based on our findings and understanding taken from each individual agency website and social media pages. This is subject to change - please get in touch to make any corrections by emailing [email protected].
Best Digital PR Agencies in 2025
1. Reboot Online
Award-winning digital PR agency Reboot Online are known for their industry experiments in technical SEO and Digital PR. They provide highly creative, data-driven campaigns and their strengths lay in securing coverage in top-tier media outlets around the world.
Location:
100% remote but largely based in London, UK
Notable Clients:
Just Eat, Viator, Adobe
Why They Stand Out:
- ✅Largest data team of any agency worldwide, with PHD-level analysts
- ✅Native speakers across several key markets to secure international coverage
- ✅Unique focus on Hyper-Relevancy Link Building, to help brands beat the competition
- ✅Recently won awards such as Best Large SEO Agency of the Year at the UK Search Awards and Best Use of Search at the EU Search Awards
Ideal For:
Brands that want to disrupt their industry and close gaps with their competitors with global-scale campaigns.
2. Rise at Seven
Headed by Carrie Rose, Rise at Seven is a digital PR agency known for their bold opinions and disruptive marketing campaigns. They focus on making brands famous to convert more customers.
Location:
offices in Sheffield, London, Manchester (UK) and New York (US)
Notable Clients:
Parkdean Resorts, GAME, Missguided
Why They Stand Out:
- ✅Rapidly growing international presence
- ✅Strong focus on making brands attractive to potential clients
- ✅Flexible strategies that adapt to what’s working for your brand
- ✅Emphasis on pushing consumers along a brand’s marketing funnel
Ideal For:
Brands looking to make big waves with their PR and wanting a notable presence in the US.
3. Kaizen
Kaizen is a London-based agency that uses their philosophy of continuous improvement to deliver creative digital PR campaigns that help brands grow online.
Location:
London, with hubs in Manchester and Berlin
Notable Clients:
Love Honey, Moonpig, Preply
Why They Stand Out:
- ✅Invest in continuous learning and development for their team
- ✅Crisis-management and brand reputation expertise
- ✅Focus on sustainable digital growth for brands
- ✅Emphasis on delivering clients to their target audience
Ideal For:
Businesses looking for digital PR solutions to help them grow brand awareness and reputation
4. Digitaloft
Digitaloft work backward from a business’ goals to determine their marketing strategy, meaning there is no “one-size-fits-all” approach. They focus on business growth using content-led methods.
Location:
offices in Kendal, UK and Manchester, UK
Notable Clients:
Millets, Bill Plant Driving School, ADT
Why They Stand Out:
- ✅Act as an extension of a brand’s own team
- ✅Strategies tailored to business needs whilst remaining flexible
- ✅Results-orientated campaigns with transparent reporting
- ✅Have worked in competitive industries
Ideal For:
Brands that prioritise growth whilst wanting to be profiled as subject matter experts through marketing campaigns
5. Siege Media
A US-based content marketing agency delivering results through high-quality content and link-building campaigns. Siege Media has a real focus on content marketing as a way to grow your profile online.
Location:
100% remote with hubs around the US (including Austin, San Diego, and New York City)
Notable Clients:
Norton, Figma, Zendesk
Why They Stand Out:
- ✅Focus on creating quality, brand-building assets for organic link generation
- ✅Blend of SEO expertise and digital PR strategies.
- ✅Proven results in competitive US markets.
- ✅Over 12 years of experience
Ideal For:
Brands looking for content as their key way to drive rankings and passive links.
6. The Digital PR Agency
A specialist agency solely focused on delivering digital PR campaigns for brands across sectors. They ensure that their packages are cost-effective and results-driven.
Location:
London, UK
Notable Clients:
CVapp, Live Football Tickets, Bonusfinder
Why They Stand Out:
- ✅Complete dedication to digital PR and link building
- ✅No contracts needed to start work
- ✅Affordable, transparent pricing models.
- ✅Clear KPIs showing an emphasis on ROI
Ideal For:
Brands whose main focus is link building and want clear defined KPIs
7. JBH
JBH focus on creating campaigns that not only generate media interest but also align with their clients’ SEO and business objectives. They state that their team excels at building strong relationships with journalists and editors to assist with effective link building.
Location:
Manchester, UK and London, UK
Notable Clients:
Betway, Preply, Nio Cocktails
Why They Stand Out:
- ✅Focus on moving the needle for SEO
- ✅Offer traditional PR services
- ✅Specialise in B2C
- ✅Digital PR link guarantees
Ideal For:
B2C Brands that are looking for authoritative coverage with a guaranteed link assurance.
8. Bottled Imagination
A creative-first digital PR agency, Bottled Imagination specialise in imaginative campaigns and PR stunts. Their focus is on brand storytelling that generates a measurable buzz.
Location:
Manchester, UK
Notable Clients:
Fenwick, Puma, Sofa Club
Why They Stand Out:
- ✅Emphasis on storytelling and creative campaign ideation
- ✅Specialists in creating viral-worthy campaigns for growing brands
- ✅30 awards in under 3 years
- ✅Focus on creating a great company culture
Ideal For:
Brands seeking innovative campaigns to increase online visibility through virality.
9. Impression Digital
An award-winning digital marketing agency that specialises in pushing the boundaries of marketing for their clients through various media solutions.
Location:
Nottingham, Manchester, London (UK) and New York (US)
Notable Clients:
ToppsTiles, Clarins, Vaillant
Why They Stand Out:
- ✅Focus on integrating campaigns with customer journeys
- ✅Offer to support brands through the challenges that growth can bring
- ✅Emphasis on strategic planning so activities do not happen in silo
- ✅All work is tracked and reported on in real time
Ideal For:
Brands that want their agency to spend time getting to know their business and supporting them throughout their growth
10. Passion Digital
A London-based digital marketing agency offering PR and marketing strategies for a diverse range of industries. Their strength is in a multi-channel approach, blending paid and social media into their strategy.
Location:
London, UK
Notable Clients:
Mazda, People’s Pension, Knight Frank
Why They Stand Out:
- ✅Integrated approach combining disciplines like SEO, paid, and social media.
- ✅Emphasis on being connected with clients to enhance collaboration
- ✅They promote diversity, equality and inclusive thinking in-house
- ✅Channel specialists take time getting to know brands
Ideal For:
Brands looking for a holistic approach with an emphasis on collaboration between agency and business.
What Makes a Top Digital PR Agency?
When selecting a digital PR agency to work with, it’s crucial to identify the qualities that distinguish the best from the rest. Below, we explore the key attributes that make a top digital PR agency:
1. Transparency
Transparency is foundational in building trust between a business and its agency. A great digital PR agency ensures open and honest communication from the outset. This includes setting realistic expectations about campaign results and timelines rather than overpromising and underdelivering. Certain industries or markets can be tougher than others, or have a smaller pool of outlets to get links from - and that’s ok. Any good digital PR agency will be aware of this and let you know from the outset.
In addition to setting transparent expectations, during your time with an agency they should provide regular updates, detailed reports, and insights into their strategies, allowing you to understand the impact of their work.
Transparency also extends to pricing, ensuring no hidden costs or surprises down the line. It’s always a good sign when agencies have their packages and pricing structure visible onsite - you can take comfort in knowing you won’t be paying more than another company for the same services!
2. Expertise Beyond Your In-House Capabilities
A top agency brings expertise and resources that go beyond what your in-house team can achieve. This might include technical experts who understand complex SEO strategies, data analysts who can craft compelling, data-driven stories, or multilingual specialists who can secure international coverage. Their advanced (and expensive!) tools, unique methodologies, and specialised skills enable them to deliver results that set your brand apart from competitors.
For example, an agency with a dedicated data team can produce original research or infographics that gain significant media attention—a feat that may be challenging for many in-house teams (or competitors!) to replicate.
3. Focus on Understanding Your Business
Exceptional agencies invest time in getting to know your business, industry, and goals. This allows them to create campaigns that are not only creative but also highly relevant. Their link-building strategies should focus on securing placements that align with your brand’s identity and values, ensuring the links they earn strengthen your site’s authority while driving meaningful traffic.
The best agencies tailor their outreach and content strategies to reflect your unique business challenges and opportunities, ensuring a personalised approach that delivers maximum impact.
4. Long-Term Thinking
A great digital PR agency leaves your brand better than they found it. This goes beyond securing quick wins; they create content and campaigns with lasting value. Whether through evergreen content that gains links over time or improved site authority, their efforts contribute to your brand’s long-term success.
By focusing on curated content that enhances your reputation and link profile for years to come, they ensure that the benefits of their work extend far beyond the duration of the campaign.
5. Experience Across Varied Industries
An agency’s breadth of experience across different industries can be a major asset. Working in competitive or highly regulated industries equips them with the knowledge to navigate challenges and develop strategies tailored to specific markets. Their ability to adapt to diverse client needs shows their versatility and creativity, making them a strong partner for businesses in any sector.
A well-rounded portfolio indicates that the agency can apply their expertise to various scenarios, ensuring that your campaigns are informed by a wealth of insights and proven strategies.
6. Award-Winning and Industry-Leading
Top agencies don’t just follow trends—they set them. Look for agencies that have received industry awards or are known for their thought leadership. Agencies that share insights, contribute to industry events, or publish digital marketing case studies demonstrate their commitment to innovation and excellence. Their proactive approach to staying ahead of industry changes ensures your campaigns remain relevant, effective and a step ahead of the competition.
Questions to Ask a Digital PR Agency
Partnering with a digital PR agency is an important investment, and asking the right questions can help ensure you make the best choice for your business. Here are some key questions that a good digital PR agency should have no problem answering:
What Is Your Approach to Understanding Our Business Goals?
A great agency will take the time to understand your unique goals, challenges, and industry landscape. Their answer should highlight how they tailor campaigns to align with your objectives, ensuring their efforts drive meaningful results.
Can You Provide Case Studies or Examples of Similar Campaigns?
Requesting case studies or examples of their work demonstrates their track record of success. Look for campaigns that align with your industry, objectives, or target audience to gauge how well they can deliver for your business.
How Do You Measure Success?
Understanding how the agency measures the impact of its campaigns is critical. They should provide clear metrics, such as backlinks, media coverage, or improvements in domain authority, and explain how these metrics align with your KPIs.
What Resources or Expertise Does Your Team Bring?
Ask about the specific expertise within their team, whether it’s data analysts, creative content creators, or SEO specialists. Understanding their resources will help you assess whether they can offer capabilities beyond your in-house team.
How Do You Communicate Progress and Results?
Effective communication is key to a successful partnership. Ensure the agency provides regular updates and comprehensive reports, keeping you informed of progress and insights throughout the campaign lifecycle.
What Is Your Strategy for Securing Media Coverage?
A top agency should outline their approach to building relationships with journalists, creating compelling stories, and pitching content to secure high-quality coverage. Their strategy should reflect an understanding of your target audience and key publications.
What Is Your Experience in Our Industry?
If you operate in a niche or highly regulated industry, ensure the agency has relevant experience. Their familiarity with industry-specific challenges can significantly impact the success of your campaigns.
How Do You Ensure Long-Term Value?
An exceptional agency will focus on creating lasting impact rather than short-term wins. Ask how they plan to deliver value that extends beyond the duration of your campaigns, such as through evergreen content or repurposing campaign collateral.
What Sets You Apart from Other Agencies?
This question allows the agency to showcase their unique strengths, such as proprietary tools, innovative methodologies, or standout achievements. Their answer could help you determine if they are the right fit for your business goals.
