Digital PR is a marketing strategy that will increase your online visibility. A great digital PR strategy will mean you achieve high-quality backlinks, helping to increase your website’s rankings. This can greatly improve how search engines perceive your brand from an expertise, authoritativeness and trustworthiness (E-A-T) standpoint. 

 

Architects: Meet your new digital PR agency

Here at Reboot, we have spent years experimenting to find out what truly works and doesn’t, which means we do things differently from the norm. 

As an SEO company we develop highly customised digital PR campaigns tailored to your company and industry. We will follow a systematic approach, measuring and analysing every move to ensure maximum results. In addition, our team is constantly refining our digital PR processes to stay current with the changing landscape in your niche.

Whether it's ideation, data analysis, market research, or content creation, our team of over 50 professional experts, who speak over 20 languages, not only ensures the best outreach services are delivered but that new and sustainable online relationships are built.

With Reboot's digital PR services, we will build your digital footprint across relevant content and media channels while gaining high-quality backlinks from high authority domains.

 

How will digital PR help your architecture brand? 

 

Create a unique and distinct brand image

Our creative strategies involve focusing on the key characteristics and unique selling points of a brand. Now, more than ever, consumers rely on online reviews and press coverage generated through digital PR to evaluate a brand's products or services before purchasing them.

The right digital PR strategy can get you enough coverage - in regional, industry-specific, and national publications - exposing your brand to potential customers. The more people that read and share your content, the more likely your brand will gain attention in your industry. And we can help.

Boost online visibility 

We work to place your brand in front of your target audiences, with quality and impactful experiences. With digital PR, your site will gain relevant and powerful links from high domain authority (DA) sites–one of Google's most important ranking factors–which results in your site shooting up the search engine results pages (SERPs). 

Publishing high-quality articles on high authority sites will improve your reputation as a credible source, and enhance trust in your brand. We are experts in helping brands achieve this, by creating campaigns that generate links.

Establish consumer trust

Establishing and maintaining trust with customers is a critical component to the long-term success of your company. Digital PR is a powerful tool for building trust by communicating clear brand values and promoting positive engagement. 

A good digital PR strategy for an architectural or interior design brand will put your company in front of a relevant and interested audience. The more people read about you and visit your website, the more leads you will generate. 

Increase website traffic

Our data-driven campaigns will help increase website traffic which, in turn, raises awareness of your brand, locally and globally. This, in turn, will allow you to turn visitors to your website into new or returning clients or customers. One way to do this is by getting media coverage, and getting the publication's audience to visit your website. This is called link building and is a key component of digital PR. 

Our data and outreach teams are experts in their field, with a proven track record of generating high-quality links to trustworthy and popular sites. Linking to these sites is important because the more authoritative sites you are linked to, the more trustworthy your site will be considered by search engines. 

Gaining links from highly credible and trustworthy sources will signify to search engines that you are also credible and trustworthy. This will result in an increase in your site’s E-A-T (expertise, authoritativeness and trustworthiness). The better your E-A-T, the higher your position on the SERP when people search for architecture or interior design queries. 

This increased visibility on the SERP, coupled with maintaining a consistent tone of voice and appearances in a number of your target audience's preferred online media sites, means that they will begin to regard your brand favourably too. In a nutshell, the more people value your brand, the more likely they are to visit your site and pay for your services resulting in higher conversions and an improved return on investment (ROI). 

Drive conversions

Driving sales is the lead focus of every business, and we devise digital PR campaigns for architectural and interior design companies that will generate leads. This, along with quality content on your website, will channel those leads through a conversion journey that will turn them into paying customers. 

This journey to conversion is part of the “marketing funnel”, which refers to the various stages of a customer lifecycle. The marketing funnel begins with the “Awareness” stage. We will increase your brand awareness by targeting both local and global audiences by link building to authoritative websites and increasing your position on the SERP. This will increase traffic to your site, where customers can learn about your brand and what makes you special. 

Next is the ‘Consideration’ stage, where your potential client or customer will consider whether what you provide is right for them. This is when the high-quality content that we provide comes in–notably our news-jacking campaigns showing that you have a finger on the pulse of all the goings-on within your industry. 

After successfully implementing these stages, your customer or client progress to the ‘Conversion’ stage, where they may choose to place an order for your product or service. An increase in conversions will mean an increase in profits. 

 

Digital PR services for architect brands

 

Essential generation of backlinks

We drive performance through high-quality link building - the result of data-driven campaigns. Building organic backlinks is key because it exposes your brand to your target audience and drives referral traffic to your site. This can then help you rank higher in the SERPs because links are a vital signal regarding the relevance and importance of a website. 

Coupled with this, our broad outreach service means sharing your content with reputable media outlets to boost your exposure and reach of your brands. This will generate backlinks to your site from high-authority sites, which signals to Google that your company’s website is relevant and valuable, thereby boosting your company's credibility and authority overall.

Nationwide and international campaigns

Digital PR is the most effective way to get your brand the coverage, media visibility and awareness that it deserves. By gaining high-quality backlinks and brand exposure in reputable media, we are dedicated to helping your brand become a recognised authority in your industry, and ensuring that it’s represented well across all media. 

Carrying out both local and international campaigns is key to increasing your brand’s visibility and ensuring your site is higher up on the SERP through the use of clever SEO techniques. 

While your business may be limited to providing products or services to your local area, don’t be fooled into thinking that you can’t think big when it comes to improving your visibility through gaining international links. Even if you haven't expanded into other countries, an authoritative link is an authoritative link. Whether it's from your home country or somewhere else, both will still impact your SERP rankings positively. 

Plus, if you are currently operating on a local level and are looking to expand your business on perhaps a continental or even global level, then we can help you with this too. That’s another advantage of working with us, here at Reboot. Given the size and expertise of our team, we have the ability to tailor your digital PR campaign to reflect your specific business goals, whether that means cementing yourself as a highly sought after local provider, or if you’re aiming for global domination.   

On-site assets 

As well as campaigns, we develop creative on-site assets that will spark the interest of your target audience and journalists. From blog posts to interactive pages, we will bring fresh and interesting ideas to your website with the goal of making you stand out as a thought leader. 

These high-quality content assets we create will provide numerous benefits for your brand. This includes having journalists and websites link back to your page to credit the study and website readers coming to you if they want to find out more relevant information. The asset can also be optimised to appear organically in the SERP for certain terms, making it a reference for years to come for certain statistics, tips or commentary.

As you’ll be providing value to your audience, you can expect something in return, whether it’s a newsletter sign up, or email addresses of potential customers. This is our multi-pronged approach to creating cornerstone content, using a combination of digital assets which will attract new customers and propel your brand.

Data-driven projects 

The right data, along with our expertise, is the winning combination that will give your campaign value. But it’s not just about collating data - our data team is one of the biggest and most highly skilled of any digital PR agency, meaning they have the ability to create entirely unique angles that journalists will not want to miss out on. As well as the ability to analyse raw data to come up with groundbreaking angles, they are also able to create specialist libraries in-house in order to get primary data. 

Using these different methods of data collection, we ensure that we deliver unique, never-before-seen data that will give your company an edge over your competitors.

 

Our successful campaigns have earned high-quality placements

A campaign for our client titled ‘The Most Loved Royal Palaces In The World’ fed into the fascination with the Royal family and mixed this with just a dash of tribalism - everyone wanted to see where their country’s palaces came in.

This campaign delivered excellent results, placing the brand in reputable publications worldwide. These were not just any placements, but ones with high domain authority (DA), including follow links in Las Provincias, TourMag, and Metro News.

 

View some of our other successful digital PR campaigns here