The Opportunity
Ready to reboot your career? This is more than your standard Paid Media role...
We're building something special and this is a chance to join our Paid Media team at the early stages - be part of shaping its success and driving incredible results for our clients!
Key Objective
As a Paid Media Specialist, you’ll be responsible for executing and optimising exceptional paid media strategies across multiple client accounts.
You’ll bring a fresh, data-driven approach to maximising the return generated by clients’ media spend, fuelled by a passion for A/B testing, detailed analysis, and persuasive ad copy—all with a goal of driving continuous growth and success for our clients.
Core Responsibilities
Campaign Development and Optimisation
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Conduct comprehensive audits to create and implement strategies that align with clients' goals
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Manage paid acquisition campaigns across various brands, ensuring alignment with client objectives
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Conduct keyword research, budget planning, and build well-structured campaigns for optimal performance
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Accurately set up and monitor conversion, event, and goal tracking to ensure reliable reporting
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Meticulously manage budgets and forecasts to control advertising spend and maximise ROI
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Provide detailed and analytical reports that highlight performance, pinpoint areas for improvement, and identify new opportunities
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Propose and manage split tests and other optimisation strategies to drive consistent improvement
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Collaborate with clients’ development teams to improve landing page experiences and coordinate with creative teams for effective display ads
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Have a deep understanding of client’s business objectives and design ROI focused paid media strategies
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Work closely with the design team to develop visually captivating assets that drive engagement and maximise conversions for our campaigns
Client Communication and Account Management
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Proactively monitor client campaigns and update internal systems with performance data
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Assist with client onboarding on request - developing detailed paid media roadmaps tailored to individual accounts
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Regularly update clients on ongoing strategies and campaign performance, including KPIs and optimisations.
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Build and maintain client dashboards for real-time tracking and effective reporting.
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Prepare and present reports and contribute to quarterly business reviews
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Provide ongoing feedback to clients on improving ad performance, including identifying landing page optimisation and site functionality enhancements.
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Attend and contribute to client WIP meetings, send follow-up updates, and ensure client satisfaction remains high, flagging any ‘at-risk’ accounts to senior leadership.
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Partner with the Senior Manager to create proposals, contribute to client pitches and renewals
Required Skills and Experience
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Proficiency in paid media platforms, with a particular focus on Google Ads and analytics tools like Google Analytics (Meta and LinkedIn Ad experience also favoured)
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Experience in Microsoft Office and Google Workspace
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Strong analytical skills and attention to detail, with the ability to interpret data and propose meaningful strategies
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Results-driven and solution-oriented, with an eagerness to exceed client expectations.
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Outstanding organisational skills, able to manage your workload effectively and assist in team planning.
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Excellent communication skills for client-facing roles, with a collaborative, team-oriented approach.
How to Apply
Send your CV, cover letter and any other supporting material to [email protected] - addressed to Zoë Blogg.
We will shortlist, follow up with a short task and then interview.