The Opportunity 

Ready to reboot your career? This is more than your standard Paid Media role...

We're building something special and this is a chance to join our Paid Media team at the early stages - be part of shaping its success and driving incredible results for our clients!

Key Objective

As a Paid Media Specialist, you’ll be responsible for executing and optimising exceptional paid media strategies across multiple client accounts. 

You’ll bring a fresh, data-driven approach to maximising the return generated by clients’ media spend, fuelled by a passion for A/B testing, detailed analysis, and persuasive ad copy—all with a goal of driving continuous growth and success for our clients.

Core Responsibilities 

Campaign Development and Optimisation

• Conduct comprehensive audits to create and implement strategies that align with clients' goals

• Manage paid acquisition campaigns across various brands, ensuring alignment with client objectives

• Conduct keyword research, budget planning, and build well-structured campaigns for optimal performance

• Accurately set up and monitor conversion, event, and goal tracking to ensure reliable reporting

• Meticulously manage budgets and forecasts to control advertising spend and maximise ROI

• Provide detailed and analytical reports that highlight performance, pinpoint areas for improvement, and identify new opportunities

• Propose and manage split tests and other optimisation strategies to drive consistent improvement

• Collaborate with clients’ development teams to improve landing page experiences and coordinate with creative teams for effective display ads

• Have a deep understanding of client’s business objectives and design ROI focused paid media strategies 

• Work closely with the design team to develop visually captivating assets that drive engagement and maximise conversions for our campaigns

Client Communication and Account Management

• Proactively monitor client campaigns and update internal systems with performance data

• Assist with client onboarding on request - developing detailed paid media roadmaps tailored to individual accounts

• Regularly update clients on ongoing strategies and campaign performance, including KPIs and optimisations.

• Build and maintain client dashboards for real-time tracking and effective reporting.

• Prepare and present reports and contribute to quarterly business reviews

• Provide ongoing feedback to clients on improving ad performance, including identifying landing page optimisation and site functionality enhancements. 

• Attend and contribute to client WIP meetings, send follow-up updates, and ensure client satisfaction remains high, flagging any ‘at-risk’ accounts to senior leadership.

• Partner with the Senior Manager to create proposals, contribute to client pitches and renewals

Required Skills and Experience

• Proficiency in paid media platforms, with a particular focus on Google Ads and analytics tools like Google Analytics (Meta and LinkedIn Ad experience also favoured)

• Experience in Microsoft Office and Google Workspace

• Strong analytical skills and attention to detail, with the ability to interpret data and propose meaningful strategies

• Results-driven and solution-oriented, with an eagerness to exceed client expectations.

• Outstanding organisational skills, able to manage your workload effectively and assist in team planning.

• Excellent communication skills for client-facing roles, with a collaborative, team-oriented approach.

How to Apply

Send your CV, cover letter and any other supporting material to [email protected] - addressed to Zoë Blogg.

We will shortlist, follow up with a short task and then interview.