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______ PAID MEDIA AGENCIES
The Best Paid Media Agencies in 2025
Paid media isn’t just about running ads on Google, Facebook, or TikTok. It’s about reaching the right audience, driving high-quality traffic, and maximising the return on your ad spending.
That’s why partnering with the right paid media agency to deliver impactful and data-driven advertising strategies is critical in today’s competitive landscape, where algorithms are constantly changing and feeds are over-saturated with ads.
Whether you’re looking for advanced targeting expertise, creative ad campaigns for a particular platform, or a combination of paid media services across the social media spectrum, this guide highlights the top paid media agencies in the UK and beyond.
Read on to uncover the best paid media agency for your brand’s goals, budget, and industry.
Table of Contents
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Paid Media Agency Comparison
We’ve summarised all the information in this article into a quick-to-read table format so you can easily compare paid media agencies at a glance.
 Agency |
 Location |
 Notable Clients |
 Why They Stand Out |
 Ideal For |
|---|---|---|---|---|
| Reboot Online | Fully remote (UK) |
|
|
Brands seeking a data-driven partner for long-term growth. |
| Impression Digital | London, UK Nottingham, UK |
|
|
Brands looking for a paid media agency to integrate seamlessly into their own team. |
| Disrupt Marketing | London, UK |
|
|
Brands looking to work with influencers, particularly on TikTok. |
| Reflect Digital | Kent, UK |
|
|
Brands looking to build their success on a deep human connection and understanding behavior. |
| tintuit | New York, USA San Diego, USA |
|
|
Brands looking to use data science to inform their paid media strategies. |
| Ignite Digital | Wirral, UK |
|
|
Brands whose work is sensitive in nature, as Ignite has experience respectfully supporting companies in the funeral industry. |
| Social Shepherd | London, UK Bath, UK New York, USA Miami, USA |
|
|
Brands looking to grow their business in the USA or UK, as Social Shepherd is well-established in both countries. |
| Disruptive | Utah, USA |
|
|
Bigger brands looking to invest large budgets into their paid media efforts. |
| Rayneta | Los Angeles, USA |
|
|
Brands new to paid media and looking for an agency to craft a strategy just for them. |
| NoGood | New York, USA Los Angeles, USA Miami, USA Dubai, UAE |
|
|
Any brand looking to expand into paid media, as NoGood has established success with startups and enterprises. |
Best Paid Media Service Offerings
We’ve also analysed each agency’s paid media services to summarise what each offers. We have used criteria that we think make for the best paid media services and have scanned each agency’s website and social media presence to compare their offerings.
Please note that the above table is based on our findings and understanding taken from each individual agency website. This is subject to change. Please get in touch to make any corrections by emailing [email protected].
10 Best Paid Media Agencies in 2025
1. Reboot Online
Reboot Online is a UK-based search marketing agency specialising in high-converting paid media campaigns. SEO forms the bedrock of its services, which also include digital PR and data marketing. The agency works with clients in eCommerce, finance, travel, B2B, iGaming, and many other sectors to improve their visibility and performance.
Location:
Reboot is based in the UK, but the team is fully remote.
Notable Clients:
Beautiful Bedrooms, China Airlines Psychic World, Rainbow Rubbish Removal
Why They Stand Out:
- ✅In-house market specialists across key European regions, including Spain, France, Germany, and Portugal.
- ✅Extensive digital marketing specialism underpinned by data and real-world SEO experimentation.
- ✅Proven success in delivering tailored strategies across industries like eCommerce, finance, and travel.
Headline Awards in 2024:
- ✅Best Large SEO Agency of the Year at the UK Search Awards
- ✅Best Use of Search (SEO) - Finance: Large at the EU Search Awards
- ✅Remote Working Initiative of the Year at the UK Culture Awards
Ideal For:
Brands looking for a paid media agency whose foundation is built on SEO experimentation.
2. Impression Digital
Impression Digital is a UK-based agency, specialising in digital growth. Founded to meet the needs of in-house companies desiring an agency partner, Impression Digital offer a range of paid media services, including paid search (PPC), paid social, and programmatic display advertising,
Location:
Impression Digital has offices in London and Nottingham.
Notable Clients:
Cancer Research UK, Marmalade Rutland Cycling
Why They Stand Out:
- ✅Impression Digital recognises that we are moving to a privacy-first web, making optimised, automated processes an important tool to leverage
- ✅The team are constantly refining their strategy based on the results of their paid media testing
Headline Awards in 2024:
- ✅PPC Agency of the Year at the Global Agency Awards
- ✅Digital Agency of the Year at the Global Agency Awards
Ideal For:
Brands who are looking for a paid media agency to integrate seamlessly into their own team.
3. Disrupt Marketing
Disrupt Marketing is an agency focused on social media influencers and paid social campaigns. In fact, the agency was formed by someone with influencer experience—former star of Made in Chelsea, Stevie Johnson. The London-based team offers a range of services, including cross-platform campaigns, content production, and specialist TikTok campaigns.
Location:
The Disrupt Marketing team are located in London
Notable Clients:
Vinted, Wasabi, Wizz Air
Why They Stand Out:
- ✅The Disrupt team are first in line to experiment and unlock new opportunities when any new social or advertising platforms are launched
- ✅With a focus on data-led results, Disrupt believes the formula for success is ‘Data + Human Brilliance = Influencer Performance, at scale’
Headline Awards in 2024:
- ✅Gold for Best Travel and Lifestyle Campaign at the Influencer Marketing Awards
Ideal For:
Brands who want to work with influencers, and whose main focus is TikTok.
4. Reflect Digital
Reflect Digital is a performance marketing agency that leverages psychological insights to help grow brands’ revenue and optimise their performance. Rather than a focus on particular platforms, Reflect focuses on the customer journey to identify the right time and place to deliver a brand’s message.
Location:
Reflect Digital is based in Kent.
Notable Clients:
Amicable, NIDO Student, Opayo
Why They Stand Out:
- ✅Reflect’s strategy is based on human behavioural science. Applying these learnings across their paid media offering, they are consumer psychology experts in eCommerce, conversion rate optimisation (CRO) and more
- ✅A focus on the ‘gamification’ of paid media and marketing
Headline Awards in 2024:
- ✅Gold in the Agency of the Year category at the BIMA Awards
Ideal For:
Brands who want to build their success on a deeply human connection and understanding of behaviour.
5. tinuiti
tinuiti is an American performance marketing agency with a full-funnel approach to paid media. The agency uses its own technology to help brands maximise their potential from the very beginning of the customer journey (creating demand) through to conversion.
Location:
tinuiti has offices in New York City and San Diego, California.
Notable Clients:
illy, poppi, Wrangler
Why They Stand Out:
- ✅The team have created a propriety technology called ‘bliss point by tinuiti,’ which offers insights into brand equity, forecasting, and rapid media mix modelling, amongst other areas
- ✅tinuiti hosts webinars and publishes white papers to share the learnings and results of their research with the wider industry
Headline Awards in 2024:
- ✅Strong Performer in Forester Wave Media Management Q4 2024, with the highest possible scores in media planning, measurement, and attribution criteria
Ideal For:
Brands who want to use data science to inform their paid media strategy.
6. Ignite Digital
Ignite is a paid media agency based in the North West of England, consisting of a team of digital marketing specialists. With a range of paid media packages and transparent pricing, Ignite Digital is a great entry point for any brands who would like to begin experimenting with paid advertising and paid social media content.
Location:
Ignite is based in the Wirral, in North West England.
Notable Clients:
Ascent Fashion, Owens Funeral Service, Screaming Gander
Why They Stand Out:
- ✅According to the brand, Ignite is the UK’s only agency with genuine experience working with the funeral industry
Headline Awards in 2024:
- ✅N/A
Ideal For:
Brands whose work is sensitive in nature, as Ignite has experience respectfully supporting companies in the funeral industry.
7. Social Shepherd
Social Shepherd is a full-service paid media agency that prioritises social media in its strategy approach. Team members are highly specialised in certain areas of the agency, offering niche, tailored insights rather than generalised knowledge.
Location:
London and Bath, UK and New York and Miami, USA
Notable Clients:
Bio Oil, Shindig Festival, Vivense
Why They Stand Out:
- ✅Industry leaders with previous awards for best integrated paid media campaign, best direct response campaign, and best use of Facebook and Instagram ads
- ✅The agency partners with Google, Meta, TikTok, and Pinterest, which gives them access to beta testing, unique insights, and ad credits.
Headline Awards in 2024:
- ✅Best Large Social Media Agency (for the second consecutive year) at the UK Social Media Awards
Ideal For:
Brands who want to grow their business in the USA or UK, as Social Shepherd is well-established in both countries.
8. Disruptive
Disruptive is a digital marketing agency with more than ten years of experience. As a company, they focus on the potential impact of the number of people reached by a brand rather than just the monetary value.
Location:
The Disruptive team is based in Utah.
Notable Clients:
Generations Home Care, Nani Swimwear, Neesee's Dresses
Why They Stand Out:
- ✅Their ‘People Impact Potential’ illustrates their dedication to growing awareness of your brand’s identity, not just making money
- ✅Commitment to results-based relationships
Headline Awards in 2024:
- ✅N/A
Ideal For:
Bigger brands who are looking to invest large budgets into their paid media efforts.
9. Rayneta
Rayneta is a data-driven paid media agency focusing on measurable results and unique insights. The agency promises fully customised strategies for their partners, with a specialism in commerce, culture, and technology.
Location:
Rayneta’s headquarters are located in Los Angeles.
Notable Clients:
Cisco, Frankies Bikinis, Outloud Festival
Why They Stand Out:
- ✅As a ‘boutique agency,’ they have a smaller team that aims to seamlessly integrate with your brand
Headline Awards in 2024:
- ✅N/A
Ideal For:
Brands that are new to paid media, and want an agency that will craft a strategy just for them.
10. NoGood
NoGood, an American company with a UAE presence, is a growth marketing agency with a holistic approach to paid media. The agency works with brands to develop a strategy that meets all of your business objectives, with a focus on experimentation.
Location:
NoGood has offices in New York City, Los Angeles, and Miami in the United States, as well as in Dubai, United Arab Emirates.
Notable Clients:
Citi, Johnson & Johnson, Nike
Why They Stand Out:
- ✅They have worked for Fortune 500 brands, including Amazon and P&G
Headline Awards in 2024:
- ✅N/A
Ideal For:
Any brand looking to expand into paid media, as NoGood has experience with start-ups, established brands, and everything in between.
What Makes a Top Paid Media Agency?
The best paid media agencies combine platform expertise with a deep understanding of your business objectives and industry niche.
Look for a team with proven experience managing campaigns in your sector, backed by case studies and measurable success metrics like return on ad spend, cost per acquisition, and conversion rates.
Beyond these past results, a top paid media agency should also offer a range of tailored services, whether you’re seeking a full-service strategy across multiple platforms or niche expertise in an area like programmatic advertising.
Clear and effective communication is non-negotiable for successful partnerships. Regular performance updates and an open, collaborative relationship help ensure your brand’s role and voice are recognised, making the most of your advertising investment.
Complete list of criteria to consider:
- ✅Industry experience: Does the agency specialise in your business type?
- ✅Proof: Can they provide case studies and/or testimonials?
- ✅Results: Are they data-driven and focused on measurable results?
- ✅Flair: Do they demonstrate creativity in their ad strategies?
- ✅Platforms: Do they have cross-platform expertise and any necessary certifications
How Much Should a Paid Media Agency Cost?
Paid media agency fees can vary greatly depending on the pricing model used. While some agencies may charge a flat fee for their paid media services or a monthly retainer, others will charge their rate as a percentage of your total ad spend.
Don’t forget, when considering hiring a paid media agency, you must consider your budget for both the agency and your ad expenditure itself. This is likely to be one of the very first questions a potential partner will ask you.
Is It Worth Hiring a Paid Media Company?
Paid media is an ongoing investment, and partnering with the right agency can help maximise your return on investment by optimising campaigns and ensuring your budget is used effectively.
Agencies stay on top of trends, platform changes, and bidding strategies, ensuring your ads reach the right audience, remain competitive, and achieve the best possible performance. While the initial cost of hiring an agency may seem like an unneeded extra expense—particularly if your brand is new to paid advertising—the time saved, along with the expertise and results delivered, often makes it a worthwhile investment in your brand’s future.
At Reboot, we understand that your business may not yet be ready to take the leap in hiring a paid media agency, or you may not have the budget to spend on these external services. That’s why we offer paid media consultation and training sessions, where you can speak to one of our experts and uncover how to run your own successful PPC campaign.
15 Questions to Ask A Paid Media Agency
How do you know you’re hiring the best paid media agency for your company? One way to ensure you make the right decision is by treating the consultation process like a job interview. From our years of experience in paid media, we’ve compiled a list of questions you should ask to find the best paid media agency for your needs before committing.
What channel(s) do you typically recommend for a campaign in my industry?
Do you have experience working with companies in my niche and/or businesses of the same size?
What does your collaboration process look like, and how will you ensure my vision is met?
Do you test your paid media strategies using methods such as A/B testing?
Is your content creation managed in-house or sourced to a third party?
How do you determine pricing for a campaign, i.e. is there a flat fee or is it based on a percentage of ad spending?
How do you optimise my ad spending to ensure maximum return on investment?
What metrics do you track, and how do you set KPIs across multiple platforms?
Do you offer any performance guarantees?
How soon can I expect to begin to see measurable results?
How do you avoid ad spending wastage?
How do you handle and react to external factors, such as seasonality and market shifts?
How do you approach scaling a campaign that has performed well?
How do you integrate paid media campaigns with organic social media efforts?
How do you ensure continuous improvement in campaign outcomes?
Final Thoughts
Selecting the right paid media agency to partner with is the key to ensuring your advertising success.
With global ad spending predicted to reach $1.24 trillion by 2025—80% higher than pre-pandemic spending (2019)—it’s vital to ensure you are working with a company with proven results, platform expertise, and an appropriate communication style, so that you may be heard through all the noise.
This guide highlights the best paid media agencies for 2025, as well as some of the top considerations to make when choosing a partner, to give you a head start in finding the right agency for your business’s ad goals.
Whether you’re looking for a local paid media firm or a global team, the agencies featured in our top 10 list are known for delivering tailored advertising strategies that drive measurable return on investment.
