_____ Lead Generation Agency
Generate high-quality leads and drive growth with smart lead generation campaigns
Having a healthy pool of leads is critical to ensuring both long and short term growth for any organisation. This is why ambitious brands partner with our lead generation agency to fill their pipeline with qualified leads via data-driven Paid Media strategies.
As a Paid Media agency we excel in capturing, nurturing, and converting leads using unique data-driven strategies and AI to drive growth.
Guide prospects from awareness to conversion with a data-driven marketing funnel strategy
To grasp the significance of lead generation, it's essential to understand the marketing funnel and how lead gen fits into the bigger picture. The funnel consists of three key stages: awareness, consideration, and conversion. At Reboot, we know how to acquire and nurture leads, guiding them through each stage with the goal of driving sales and maximising ROI.
Awareness
This stage marks the beginning of the marketing funnel and is crucial for lead generation, as it creates a pool of potential customers who can be nurtured and guided through the funnel. At this point, many prospects may be unaware of your brand so it is essential to leverage high-reach strategies to maximise visibility.
Conversion
This is the final stage of the funnel where the work that was put into the prior two stages can pay dividends. Think of this stage as the final nudge to get your leads to convert. At this point consumers should be fully aware of your brand and how/why it can solve a problem they have. The most popular channel for conversion harvesting is Paid Search. At Reboot, we know to leverage Paid Search to target high-intent users who, after being cultivated via the awareness and consideration stages, are ready to make a purchase. Other great channels for conversion are Meta, Apple Search Ads (for app), and Google Performance Max (which uses AI to help drive conversions).
Consideration
Once a potential customer is aware of your brand, it’s important to further educate them on your value proposition and offerings. This helps differentiate you from competitors and provides more information on how your brand can solve a specific problem (e.g., finding a new heating system for the winter).
At this point, it's important to use data-driven tactics to re-engage potential customers that expressed interest during the awareness stage and lean on data such as emails, IDFAs, phone numbers etc to re-target users. Platforms like Google and Meta are great at retargeting these users so you can further educate them on your product and move them through the funnel.
Lead scoring, CRM integration and offline tracking
At Reboot, we know that effective lead scoring is key to identifying and prioritising high-intent prospects. By segmenting leads based on behaviour, engagement, and demographics, we help you focus on those most likely to convert.
When integrated with your CRM and offline tracking systems, our approach captures both online and offline interactions from clicks, form submissions, phone calls, and even in-store visits, creating a complete picture of the customer journey.
By aligning Paid Media campaigns with high-intent leads, we ensure your ads reach the most valuable prospects. This not only helps your sales team focus on the right opportunities but also maximises your marketing budget and improves conversion rates.
Reboot’s paid multi-channel strategies power high-impact lead generation
Paid Search
Paid search advertising is an essential tool for lead generation, targeting users actively searching for your brand or related products. Advertisers bid on specific keywords, allowing them to reach customers who are already showing a high intent to convert. You can choose to target higher-reach, lower-intent keywords, or focus on lower-reach, higher-intent keywords, depending on whether your goal is to drive awareness or focus on the conversion stage of the funnel.
Google Performance Max
Google Performance Max ads take your lead generation efforts to the next level by appearing across Google's vast ecosystem, including the Display Network, Google Search, YouTube, Google Maps, and the Google Play Store. Using AI and predictive analytics, it targets users most likely to convert. Additionally, it utilises historical data to retarget and build lookalike audiences based on your highest-value customers.
Paid Social
Paid Social platforms like Meta are highly effective for lead generation, utilising vast user data to target and engage high-quality leads with a high likelihood of converting. By leveraging geo-targeting, interest-based targeting, and advanced bidding strategies, we can precisely expand your lead pool and ensure your ads are reaching the most relevant audience. This tailored approach helps maximise lead quality and improves overall conversion rates, ensuring your campaign delivers meaningful results.
Businesses our lead generation services are already helping
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Common paid media lead generation mistakes & how to avoid them
Targeting the wrong audience
Mistake:
Successful targeting means delivering the best creative to the right cohorts of potential customers on the most relevant channels. However, many campaigns fail due to targeting too broadly or too narrowly, missing the ideal balance.
How Reboot can help:
At Reboot, we don’t just target random segments — we precision-target audiences based on deep data insights and extensive campaign experience. Our experts will refine your audience segmentation and identify the most relevant channels for your brand. By leveraging first-party data and comprehensive customer LTV trends, we ensure your campaigns reach the right people, in the right places, at the right time. This maximises ROI and delivers tangible growth.
Inefficient bidding strategies
Mistake:
With platforms like Google and Meta offering a variety of bidding options, it’s easy to fall into the trap of selecting the wrong one. Bidding too broadly for awareness or too narrowly for conversions can stunt performance.
How Reboot can help:
We engineer performance-driven bidding strategies tailored to your specific campaign goals. Whether you’re looking to maximise impressions or optimise for ROAS, Reboot’s data-driven approach ensures that we select the right bidding strategy. Plus, through continuous A/B testing and refining, we ensure your bids are working efficiently to maximise your return on ad spend.
Incorrect attribution
Mistake:
Relying on last-click attribution models leads to undervaluing upper-funnel touchpoints, which can skew the perception of your campaign’s success.
How Reboot can help:
At Reboot, we understand the nuances of incrementality and attribution. We recognise that bidding on brand terms typically generates fewer incremental leads, so we won’t solely focus on brand keywords in your campaigns. Additionally, we understand the importance of distinguishing between new user acquisition and retargeting. We take this into account when developing your initial strategy, using data-driven insights to continually evaluate and optimise your campaigns.
Mixed messages in market
Mistake:
Running multiple campaigns with inconsistent messaging across various channels can confuse potential customers and dilute the effectiveness of your value proposition.
How Reboot can help:
At Reboot, we ensure that your messaging is always cohesive and aligned with your brand’s core values. Our approach integrates landing page optimisations and conversion-focused copy to deliver a unified, consistent experience across all channels. By refining your messaging based on A/B testing and performance data, we ensure that your campaigns communicate the right message to the right audience at the right time, driving clearer conversions.
Optimise your landing pages for maximum lead generation and conversions
A well-optimised landing page is key to converting your leads. It sets the tone for the entire customer journey so it needs to be clear, intentional, and built for impact. If it’s not structured the right way, it can result in wasted spend and missed opportunities to connect with your audience.
At Reboot, we believe in process-driven success. Every element on the page, from the headline to the call-to-action, needs to serve a purpose, and that’s why we offer conversion rate optimisation as part of our paid media lead generation activity.
Lead Generation Agency FAQs
What is lead generation, and why is it important?
Lead generation certainly isn't easy though. In fact, acquiring qualified leads is perhaps the biggest challenge faced by most businesses. This is why the most ambitious brands partner with a lead generation company like ours to help them fill their pipeline with new leads primed to convert. If you want to do the same, get in touch with our team of lead generation experts today.
Is Paid Media a good channel for lead generation?
Paid Media is one of the best (if not the best) marketing channel for lead generation. Why? It can help you start driving leads almost instantly, is completely scalable, and it provides you with fast feedback loops to improve your strategies and drive more leads for your business.
How do I ensure my leads are high quality?
To ensure high-quality leads, we focus on precise targeting, segmentation, and lead scoring. By defining clear audience characteristics, like interests, age, and behaviours, and integrating this data with your CRM, we can set up accurate lead scoring. This allows us to refine ad targeting and deliver leads that are more likely to convert, improving ROI and minimising wasted ad spend.
What metrics should I track to measure lead generation success?
At Reboot, we focus on key performance indicators (KPIs) that drive measurable business impact such as conversion rate, cost per lead, lead to customer conversion rate and return on ad spend.
How can I maximise my ROI from lead generation campaigns?
To maximise ROI from lead generation campaigns, it's essential to optimise targeting, streamline the lead funnel, and continuously analyse performance. At Reboot we recommend syncing your CRM with the ads platform, when possible, to help streamline this process.
