Paul Lapham
SENIOR DATA INSIGHTS
MANAGER
MANAGER
_____PPC AGENCY
Discover how Paid Search can support your business goals.
Our PPC services put your website in front of high-intent customers, when they’re most ready to take action.
Paid Search and Pay Per Click (PPC) advertising explained
Due to the high commercial intent of the traffic captured through Paid Search activity, PPC campaigns are considered one of the best ways to drive a quick and strong return on investment (ROI) from your ad spend. This makes it a must have campaign type for the majority of businesses.
As a PPC agency, we help you launch Paid Search Ads on search engines such as Google and Bing and use them to get your website in front of the right audience at the right time.
By bidding on specific keywords relevant to your products and services, we ensure that your Ads appear at the top of the Search Engine Result Pages (SERPs) that potential customers are visiting when looking for a solution to their problem, enabling you to reach new and existing customers who are ready to take action.
This is how PPC advertising
will boost your marketing ROI.
At Reboot, we believe every search marketing channel should deliver tangible business results that drive growth.
That’s why our team of Paid Search experts, with extensive experience in e-commerce and lead generation campaigns, is dedicated to driving real outcomes for you.
Here are just some of the ways that our PPC services will help you boost your marketing ROI:
Targeted audience reach
PPC allows you to reach a highly targeted audience based on specific keywords and search terms, ensuring your website is top of the page for the most commercially relevant queries.
Measurable results
Our PPC agency provides you with detailed analytics and insights into the performance of your campaigns. We then use those insights to channel your budget into the areas that are generating the best ROI.
Budget control
With PPC, you can set and adjust your budget as needed, ensuring you only spend on Ads that generate results. We can adjust your account to factor in things like seasonality in your space, and to promote specific products when you’re running a new promotion.
Quick visibility
PPC Ads can appear almost immediately at the top of relevant search engine result pages, giving your brand a quick boost in visibility and conversions. We can also pivot spend to different products to move with industry trends and changes in customer behaviour.
We’re a data driven Paid Search agency
Data drives all of our PPC services and decision-making. Our campaigns are built on deep insights and precise analytics, enabling us to make informed decisions that optimise performance and drive measurable results.
We pride ourselves on being a PPC agency with one of the largest and most qualified data teams in the country.
The insights and experience of 6 data specialists feed into our campaigns, who work alongside our Paid Search experts to deliver the best campaigns at the largest possible scale.
This is what you can expect from our PPC company
Our team of PPC specialists will take the reins of your Ad account to help unlock growth for your business with ROI focused strategies.
We will assess your business needs
PPC marketing is an extension of your business. Our first step is to learn what results you are after and assess what steps need to be taken to improve performance and unlock growth, to get you there.
We will audit your existing and historic PPC activity
If you are already running paid Ads, we will audit your existing PPC account against industry best practice to understand what’s working, what’s not, and to identify new opportunities to set your account up for maximum success.
We will outline your Paid Search strategy
We will provide you with a comprehensive plan detailing our PPC approach, including thorough keyword analysis, competitor research, and Ad copy opportunities. This way you know what to expect and when you’re likely to see results.
We will run PPC optimisations with a test and learn approach
Your activity will be meticulously managed by our team of PPC experts. We deliver daily checks on all of our accounts to ensure new opportunities are identified quickly and optimisations are carried out efficiently so we don’t miss any opportunity. We’ll continuously test and learn new approaches to ensure maximum growth and budget optimisation.
We will send regular reports and refine your Paid Search campaigns
We share clear PPC reporting dashboards with our clients to ensure you have access to all the relevant data 24/7. Additionally, we will share a work in progress email update every week, and depending on how involved you wish to be, we can schedule regular calls with the specialist team so you are always up to speed on what is being done to drive greater results.
Additional ways our PPC agency will unlock growth for your business:
Account Setup
There’s no one-rule-fits-all in PPC. All our accounts are meticulously set up to meet your targets and maximise your return on investment (ROI).
Remarketing
Keep your audience engaged and your brand top of mind with tailored Ads that nurture their interest and bring them back to your website to take action.
Google Shopping
We will help you maximise revenue and ROI with optimised shopping Ads that put your products in front of the right people at the right time.
Display & Video
Increase engagement and drive action with tailored video and display ads that capture users’ attention, increase brand loyalty and drive revenue.
Businesses our Paid Search services are already helping
Existing Reboot clients have seen unparalleled results from our strategies:
Smart thinking. Enthusiastic. Full of good ideas.
Willing to iterate to develop the most effective pitch. Effective - most importantly, achieves the promised results.
Willing to iterate to develop the most effective pitch. Effective - most importantly, achieves the promised results.
The work of Reboot Online is next to no other Agency we've worked so far in decades. Reboot
has produced outstanding ideas and results from day one, and have been a pleasure to work
with from the start.
No celebrity-flair, no empty promises, just precise hard work and punctual results. For a results-oriented person like me, it's a relief to work with them, in an industry where so many people and agencies are all talk and no (or poor) action. Reboot is a great team of highly skilled professionals, and if you get a chance to work with them, don't miss it!
No celebrity-flair, no empty promises, just precise hard work and punctual results. For a results-oriented person like me, it's a relief to work with them, in an industry where so many people and agencies are all talk and no (or poor) action. Reboot is a great team of highly skilled professionals, and if you get a chance to work with them, don't miss it!
During the course of our working relationship with Reboot, the experience has been atomic,
from the get-go the team learned about our product, provided invaluable insights and
delivered top notch work that has helped to increase traffic and engagement on our website.
The team have been not only been a pleasure to work with, but also extremely professional and willing to go the extra mile, thanks guys
The team have been not only been a pleasure to work with, but also extremely professional and willing to go the extra mile, thanks guys
This is what our Paid Media Lead has to say about why you should hire us as your Paid Search agency!
PPC has changed significantly in the past few years and continues to do so. More and more businesses are seeking specialised PPC support to compete in this ever changing digital world.
Having the right PPC agency on board can completely change the direction of a business; so we take pride in doing the best work for our clients and we genuinely care for the results.
At the end of the day, I see PPC almost as an art that will have our stamp on it. No two PPC strategies are the same, we look at the small details of every business that we work with to maximise results.
The open communication we have with our clients, with full transparency of the strategy and the results, is what makes Reboot so special!
By working together with our clients to understand their industry, their needs, and to help them navigate their competitive space, we can maximise the ROI of their campaigns and establish a long-term partnership.
PPC Agency FAQs
What is PPC advertising?
Paid Search advertising, often referred to as Pay Per Click (PPC) advertising, is a scalable way to reach customers on search engines like Google and Bing. In a PPC campaign, you bid to appear at the top of the search results returned when a potential customer makes a search for a specific keyword/search term via those search engines.
How much does a PPC agency charge?
The cost of hiring a PPC agency can vary widely based on several factors, including the agency’s expertise, the complexity of your campaigns, and the scope of services provided.
At Reboot our pricing is tailored to the needs of every client, this includes factors such as how many platforms we’ll be running activity on and the Ad budget we’ll be responsible for managing.
What budget should I start PPC activity with?
Although we would argue we are the best in the business and can work wonders on any size budget, PPC advertising does work best and drive the most results with a fair bit of spend behind it - it is a competitive space now after all and generating adequate amounts of data is required to fully optimise PPC campaigns.
At an absolute minimum we recommend working on a £3K per month retainer for at least a 4 month period. Remember, you need to be spending enough to generate an adequate amount of data which will enable us to make statistically significant decisions and gain real actionable insights which can be used to drive even greater results from your campaigns.
When can I start Paid Search campaigns with Reboot?
ASAP! We would love to get you onboarded and up and running as soon as possible.
In order to get started, we would arrange a discovery call to explore your needs, and make sure we are a good match for each other before providing an account audit and strategy roadmap to demonstrate how and where we will add value.
How soon will I see results from your PPC services?
We aim to set up your accounts according to best practice and implement a tailored strategy to drive desired results within the first two weeks. Following this, the new campaigns will require some time to gather data, learn, and be optimised for continued improvement.
What platforms do you run PPC activity on?
We specialise in Google Ads and Microsoft Ads, two of the most popular PPC platforms and where most businesses should get started when it comes to PPC advertising. However, we also have experience with other platforms such as Yandex and Baidu. Our goal is to identify the best channels for you, and we’re committed to exploring and testing new platforms when they align with your unique goals and industry.
How many conversions will my campaigns generate and what will my cost per action (CPA) be?
Depending on the data available in your account already, we may be able to guide you on what the potential volume of conversions and CPA will be from our activity.
However, there are multiple factors that will impact conversion volume and your CPA, and these can’t always be accounted for (for example, an increase in the costs of the platforms or new competitors entering the market). So, our aim is to ensure we have a data-driven strategy in place to meet your KPIs and maximise your return on investment (ROI), and we look to refine and further optimise our campaigns as initial results come in.
Should I set up my own campaigns, or hire a PPC agency?
Running successful PPC campaigns requires a deep understanding of how the main PPC platforms work. This is something that comes with years of experience in working with multiple businesses.
Poorly set up PPC campaigns can be very time-consuming and may result in significant financial losses. It’s always advised that you seek professional support from an experienced PPC company that is able to set up and manage the activity to meet your business goals.
