SEO STATISTICS
DEVICE
65%
Data has shown that 65% of people use their phone in their "I want to buy" moments.
88.05%
88.05% of global mobile search traffic came from Google in the first 8 months of 2019. Up 6.57% from 2018.
8.5
8.5 organic search results are shown on the first page of Google's mobile search results compared to the original 10 blue links shown a few years ago.
8.59
8.59 organic search results are shown on the first page of Google's desktop search results.
20X MORE
SEO has approx. 20 times more traffic opportunity than PPC on mobiles and desktops.
LOCAL
900%
900% increase in "near me tonight/today" searches (e.g. "concerts near me today") from 2013 to 2017.
150%
150% increase in local searches without local qualifiers (e.g. "near me", ZIP codes or towns) over the past two years.
72%
72% of consumers visited a store within 5 miles after carrying out a local search.
80%
In quarter 4 2014, 80% of search interest in “near me” keywords came from mobile devices.
18%
Google data has shown that 18% of local smartphone searches led to a puchase within one day.
54%
54% of smartphone users have searched for business hours and 53% have searched for directions to a local store.
80%
80% of consumers want customised ads relevant to their city, postcode and/or immediate surroundings.
MOBILE
SEARCHES
Marketing and PR continues to integrate according to 90% of professionals.
1.3X
Mobile searches for "where to buy/find/get" increased by 1.3 times in the past year.
76%
76% of people who user their smartphone to search for something nearby visit a business within a day. 28% of those searches also result in a purchase.
> Double
Mobile searches for "stores open now" or "food open now" keywords more than doubled in the past year.
MARKETING PROFESSIONALS, AGENCIES AND BUSINESS OWNERS
41%
Link building is considered the most difficult part of SEO by 41% of large companies.
82%
82% of marketers surveyed reported that the effectiveness of SEO is on the rise. 42% of these said that they thought effectiveness had increased significantly.
61%
61% of marketers surveyed reported that improving SEO and growing organic performance is their top inbound marketing priority.
$5000
On average, less than $5000/month is invested in an SEO agency by small businesses in the U.S.
77.8%
In 2017, it was estimated that 77.8% of U.S search ad revenue would be spent on Google.
45%
45% of companies claim that content marketing is highly integrated with their SEO strategy.
SEARCH ENGINES
75.27%
75.27% of global desktop search traffic was done on Google in the first 8 months of 2019.
10
COUNTRIES
10 countries (including the US and Japan) had more Google searches made on mobile devices than on laptops/PCs.
93%
93% of online
experiences start with
a search engine.
51%
51% of all traffic comes from organic search. 10% comes from paid search and 5% from social. The remaining 34% comes from all other sources.
$73 BILLION
73 billion phone calls were expected to be generated through mobile search by the end of 2018.
70%
Over 70% of consumers say that it is important to have directions or a click to call button in search ads.
15%
15% of active U.S web users carried out at least one or more searches a day, 45% performed at least one a week and 68% carried out at least one or more searches a month.
8%
8% of Google searches result in the searcher changing their search without clicking a single result.
8%
8% of Google searches result in "pogo-sticking" (i.e. the searcher clicking a result, bouncing back to the search results and clicking on another listing).
40 - 60
BILLION
In the U.S. approx. 40 - 60 billion searches happen on Google each month.
<1 MIN
The average all-in time of a Google search session (from the initial search to the loading and selection of results including any back button clicks and pogo-sticking to new results) is under 1 minute.
66%
66% of distinct searches resulted in one or more clicks on a result whilst 34% generated no clicks at all.
0.16%
0.16% of Google search result clicks went to personalised Gmail/Google Mail results.
11.8%
Google properties (e.g. YouTube, Google Maps, Gmail, Google Books, Google Play Store etc.) account for 11.8% of clicks from distinct Google searches.
40.9%
On mobile devices 40.9% of Google searches result in an organic click, 2% on a paid click and 57.1% on no clicks at all.
62.2%
On desktop devices 62.2% of Google searches result in an organic click, 2.8% in a paid click and 35% in no click at all.
